Customer satisfaction on general banking activities of Shahjalal Islami Bank Ltd.: a study on Mirpur branch

Abstract

Any academic course of the study has a great value when it has practical application in the real life.Only theoretical knowledge will be little important unless it is applicable in the practical life.So we need proper application of our knowledge to get some benefit from our theoretical knowledge to make it more fruitful. When we engage ourselves in such field to make proper use of our knowledge in our practical life only, then we come to know about the benefit of the theoretical knowledge. This report is on a study of the customer satisfaction on general banking activities of Shahjalal Islami Bank Ltd. Mirpur Branch. Mirpur branch is one of the profitable branches of Shahjalal Islami Bank Ltd.Level of satisfaction of customers of this branch is high and customer’s perception toward service quality is higher than their expectations. It implies that employees of this branch are very responsive and reliable. Some effective steps should be taken for the betterment or upgrading of such a crucial service. To gain major market share the bank should improve its customer service also they will have to give a lot of efforts to marketing program. Because most of the customers are unaware about the facilities that Shahjalal Islami Bank Ltd. is providing. This report composed of 06 (Six) chapters. This report discussed about the introduction of the bank,general banking,customer satisfaction,findings,recommendations and so on.