SERVQUAL perception of Prime Bank Limited

Abstract

Fundamentally in this report basically I worked with servqual perception’s five diameters like reliability, responsiveness, assurance, empathy and tangible. Through this diameter I have shown here the level of customer satisfaction. I have enrolled here general banking sector basically where I have get chance and opportunity to contact and deal with client directly and face to face. Prime Bank Limited is the most prominent bank in this country. They offer different sector with different benefits and facilities to the clients. Their main motive is to grab the attention and loyalty of customer and make them happy and satisfying by fulfill their needs, wants, demands, desires and so on. In short, by providing a premium quality service to the client. Along with they have retail banking, corporate banking, sme banking and different loan scheme where people can able to afford what they want according to their limits. Apart from that Prime Bank Limited is also engaged in corporate social activities for the welfare of the people and the society and they are still doing it. To measure the customer satisfaction and service quality level here I have used twenty survey questionnaires for the clients and also attached it at the last of this report. Through this measurement I have come to know that where the service is good and where the training is needed for increase the service quality.