Beyond horizons: elevating East West Properties as Bashundhara group's icon of excellence (2025 and beyond)

Abstract

This report intends to elevate East West Properties PVT LTD’s brand image as the icon of excellence of Bashundhara Group. EWPD is already a standing pioneer of Bashundhara Group with its strong brand image in the land business sector. This report will highlight how EWPD has achieved this position and how it can hold it consistently further beyond 2025. The report intends to demonstrate how EWPD’ brand equity and perception can be enhanced with its extensive list of high value amenities. Furthermore, the report will do an analysis on EWPD’s project delivery and cost management measuring the after-sale collection as well as an analysis on residential pricing in the quantitative part. In addition, the report aims to highlight the digital adaption of EWPD to focus on its commitment of building “Smart City” with technological integration. The report will analyze data on EWPD’s performance in diverse market segments starting from retail outlets to mid-scale business towers. The report targets to analyze the pricing tables for both residential and commercial plots starting analysis from “Entry-level” to “High-net worth residentials”. It will assist in further research on EWPD’s emerging customer demands as well as its demographic shifts.