Barriers faced by Grameenphone limited due to regulation and the expectations of the young users in Dhaka city regarding the value added services

Abstract

Internship is a mandatory requirement for the Bachelor in Business Administration (BBA) students. As a fresh graduate it was essential to get accustom to the any working environment. Grameenphone Limited (GP) is providing internship opportunities to the undergraduate students. GP is currently holding the highest market share in the telecom industry. They got their license in 1996 and started operation in March, 1997 after that this organization has reached 40 million customers. The total number of mobile phone users in Bangladesh is 95.53 million in September, which increased by 17 million from last year. So the expectations of people are increasing gradually regarding this sector. The regulation is the sole significant element that can make or break the future of any business. The telecom industry and its members are not out of its risk. Our country has some regulation to improve and at the same time control this industry. To have an idea about the expectation and the discrepancies with the regulation a marketing research has been conducted on 50 GP users. They gave feedback regarding different value added services and explained their expectations. They have also stated the reasons for their satisfactions and dissatisfactions regarding the value added services they are getting.