Retail Banking and Customer Service (City Bank, Banani Branch)

Abstract

The City Bank Limited is the one the biggest retail Bank in Bangladesh and has been on the top list of their customers‟ choice. They awarded with lots of award like Best Bank in Bangladesh, Best Internet Bank in Bangladesh, Strongest Bank in Bangladesh, Domestic Retail bank of the year- Bangladesh and many more. They have made a mark on this industry and they are one of the leading position. In my report I tried to cover the organization overview, their basic structure, divisions of retail banking and their customer service followed by SWOT analysis and Industrial analysis. I have also given my job description that I have done for 3 months. In the end I wrote the critical findings that I have found in my internship period and finally I came up with recommendations which can be helpful for City Bank in terms of their customer service. This report will give a clear idea about retail banking and how they deal with their large number of customers.