Overcoming challenges in marketing strategy & planning: employees’ role in the execution of Nagad's jomi campaign

Abstract

The focus of this internship was the large promotional campaign, “Jomi Campaign” that used expensive prizes like houses and cars to get more people to buy things. In the marketing division, I learned how to run campaigns, make plans, and put them into action. The main purpose of the internship was to investigate the campaign difficulties the marketing team was having, especially with communication, planning, and managing resources. During the campaign, I saw a lot of problems, such as how hard it was to deal with clients, handle marketing channels, and meet tight deadlines. It was seen that customers were extremely engaged during the campaign, however there were still some things that could be done better. Improving internal communication and making it easier for people to participate were two examples of the areas of improvement. Overall, the internship helped me get ready for future marketing jobs by giving me real-world experience with marketing management and campaign implementation.