Digital marketing communication: a case study on the satisfaction level of the service of Roebuck Communications

Abstract

Roebuck Communications is a 360 marketing solution and This report is mainly based on the topic “Digital Marketing Communication: A case study on the client satisfaction level of the services of Roebuck Communications.” This three months internship program has given me the chance to learn new things which can enrich my experience that might help in future. This internship has given me the opportunity to have a better look to the ins and outs of a marketing 360 agency. While working in the “Client Service” department, I found it as the heart and soul of Roebuck Communications and all the other agencies consider it as well. Unlike the other marketing agencies, it is of the utmost importance for us to deliver the service in the shortest possible time keeping in mind about the quality too. Dealing with the clients can be very competitive and at the same time challenging as an agency deals with both Social Clients and Corporate Clients. Each of the clients possesses different and unique sets of complications when it comes to provide services. Over the years, Roebuck Communications has managed its ways in the finest possible manner and served the clients according to their needs. The real and most important fact for Roebuck Communications is to cope up with continuously changing environment and culture of digital marketplace. Roebuck Communications is using the fullest of the concept of digital marketplace and currently working on many big digital campaigns of their corporate clients. Clients such as Burger King, Sylhet Sixers, Uber, Save the Children and many others. This report will state the hardship for a new agency and how are they dealing to cope up with the other big companies and competing head to head. The satisfaction level of clients is the prime reason of this report to start with. This study will focus on how I managed to go through all the challenges to figure out the client’s satisfaction level throughout my internship period.