Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty

Abstract

This study aims to examine the marketing strategies utilized by BSRM, a significant steel producer in Bangladesh, and how they affect consumer engagement and brand loyalty. The paper looks at the current marketing tactics used by BSRM. The research's findings indicate that even though BSRM has significantly improved its marketing techniques, more can still be done. Strengthening BSRM's digital marketing initiatives is necessary, with an emphasis on producing interesting content that appeals to the target demographic. Additionally, BSRM needs to be more strategic with its outdoor branding initiatives, placing more emphasis on location choice and visibility. The SWOT and PESTLE analyses of BSRM are also included in the research, emphasizing the company's advantages, disadvantages, opportunities, and threats. According to the report, BSRM has a great brand reputation and a broad range of products, but it also faces difficulties like rising competition, difficult regulations, and environmental issues. This study's overall finding is that BSRM must strengthen its marketing procedures in order to increase consumer engagement and brand loyalty. As part of the report's suggestions, the marketing team should work better together to integrate their marketing strategies with those of product development, as well as improve their outdoor branding initiatives.