Internship report on Starpath Holdings Limited

Abstract

Starpath Holdings Ltd. is one of the leading real estate companies in Bangladesh and they are growing continuously in the market with their great products and services. They started their journey on 2014 and they are working with various channels to build an image in the market and they are competing with the competitors. In chapter one, I mentioned that I am responsible of the marketing and sales for the company. My job is to generate sales for the company and also do the branding in the local market via many social media platforms. With the help of my supervisor and other colleagues I manage to pull up many leads for the company. In chapter two, I talk about the overview of the company that how they manage their operation and they are doing business in the local market and what are the positive side of the company. They maintain a certain level of management practices around the company. They try to focus on the leadership role and they also try to pull the from the employees. They work with different channels in the last 7 years and they follow various types of advertisement for reaching out to the customers. They also follow a great information system in their company. The system is protected and secured and employees give the service accordingly with the save information system. They maintain good relations with the buyers and suppliers and they follow some certain theories. In chapter three, I talk about how pandemic is affecting consumer behavior and brand equity of the company and also the theory about the individual’s consumer behavior and the brand equity. I also mentioned the methodology and the findings that I have found from the 13 different customers of ours and also the analysis with the help of thematic content analysis. Through the coding analysis and discussion, I manage to find out the research objectives.