Role of User Generated Content (UGC) on profitability/sale of Daraz Bangladesh Ltd: a study on how customers trust products with the most reviews

Abstract

Daraz Bangladesh has brought about a new era in the e-commerce industry of Bangladesh. It has opened up new opportunities for businesses and small-scale sellers. The digital marketplace has played a role in changing customer shopping behavior as well. As I was an intern at Daraz Bangladesh in the department of Customer Relationship Management, I chose the topic "Role of User Generated Content (UGC) on profitability/sale of Daraz Bangladesh Ltd: A study on how customers trust products with the most reviews." to depict the significance of UGC for an e-commerce platform like Daraz Bangladesh. Firstly, I outlined an overview of the responsibilities I had as an intern in the CRM department. I discussed my work in detail to make it easier for the reader to comprehend and get an idea about how the UGC platforms work. Secondly, I discussed about Daraz and Daraz Bangladesh with some industry analysis and company analysis. I also illustrated real-life examples and provided photographic evidence from the websites to prove the notions. Finally, in chapter 3, I have provided an analysis of the primary data collected from customer and seller surveys to further strengthen the argument about the significance of customer reviews in generating sales and therefore profits.