Performance evaluation study of merchandising of K.A.S. knitwear limited : a ready made germents

Abstract

Merchandising department is the star of the department among all the working departments in the Export concern, because it is the only department having maximum control over the departments and total responsible for profit and loss of the company. After LPG (Liberalization, Privatization & Globalization) the business gets more important and now merchandising is on its hot seats. So, it is necessary to understand the day to day happenings of the star department. In the field of marketing and services, Merchandiser is at a position of utmost importance, He is the person who co-ordinates with various departments for a uniform business. It denotes all the planned activities to execute and dispatch the merchandise on time, taking into consideration of the 4 Rs to replenish the customer. Right Quantity, Right Quality, Right Cost and Right Time is what they have to deal with. K.A.S Knitwear Limited is engaged in processing raw fabric to finished products and exports these products to different countries. Its factory is situated in Malibagh, Dhaka and head office is in Uttara Model Town. It has two other sister concern in Gazipur. I worked in the factory and paid occasional visits to the head office in order to cope up with the production process. I worked with almost all the departments; especially in Accounts and Finance Department, Marketing Department, Import and Export Department and Merchandising Department The research was structured on a number of objectives. Research starts with an overview of the merchandising department of K.A.S Knitwear Limited. After the global financial crisis, customer‟s perception has become as a most important and sensitive issue of companies. It is of course not just important for garments. It is something that needs to be addressed in relation to all companies. This report is done because there was no research found on merchandising on individual garment specifically K.A.S Knitwear Limited. This paper will aim to find out that whether the perception of customer differ towards price of a product and advertising and promotion and whether any variability in salary affects the merchandising performance. The significance of this study is that now a particular research gap will be filled up and it will indicate if any further related research is needed or not. I have tried my best to complete this research but there are some limitations. I expect that those unintentional mistakes should be overlooked.