Strategic approach of Analyzen for the consumers to find a reason to upgrade from a regular base product to a premium product

Abstract

Analyzen Bangladesh is a highly regarded digital marketing agency in Bangladesh that provides an extensive array of digital services, such as client servicing, community management, content development, digital media buying, and strategic planning. One of the agency's departments, the strategic planning team, oversees the development of campaign ideas and communication plans. This report showcases the strategic planning of Robbialac Acrylic Plastic Emulsion, which aimed to encourage consumers to switch from regular plastic paint to the premium product, Luxury Silk. The report encompasses the previous communication strategy of the product, the reasoning behind the new approach, the tactics for executing the ideas, and other pertinent details. Furthermore, the report features a survey that was conducted to measure the effectiveness of the communication design, an analysis of the survey's findings, and recommendations.