Assessing the Level of Customer Satisfaction of GrameenPhone Limited

Abstract

GrameenPhone Ltd. has stepped into its 12th year of operation, having completed its 11th year on March 26,2007. It is the leading telecommunications service provider in the country with more than 10 million subscribers as of December 2006. GrameenPhone has been recognized for building a quality network with the widest coverage across the country while offering innovative products and services and committed after-sales service GP knows that in near future, the sell will sluggish down and all the activities will occur through targeting the after sell services. And for that GP always wants to give their priority to this sector. All the activities GrameenPhone Ltd. based on their service. Mobile operators are mainly selling their service to their customers. And in that competition GrameenPhone provides best quality service to their customers. The rationale of this study is to identify the customer satisfaction level of GrameenPhone Ltd. whether they feel comfortable, enjoy and want to be loyal or not. The underline idea of this report is to give brief knowledge about the telecom market in Bangladesh and about the service level of number one mobile operator company; GrameenPhone Ltd.