COMMUNiCATION EXPOSURE OF TILE FARMERS IN RELATION TO RICE PRODUCTION TECHNOLOGIES

Abstract

The purpose of the study was to have an under standing on the communication exposure of the fiirmers in receiving information on rice production technologies and to determine the relationship of selected characteristics of the farmers with their communication exposure Data were collected from 100 randomly respondent of two selected villages of Damador union under Phultala IJpazila of Khulna district. Data were collected by using an interview schedule from the farmers during 1" February to 2006. The findings indicated that the farmers in the study area used all types of communication media. Among the selected communication media Sub-Assistant Agricultural Officer, lërtilizer dealer, television, group discussion meeting and neighbours and relatives were the most used communication media respectively. Progressive farmers, friends, newspapers. Agricultural Extension Officer, meeting at result demonstration, also came out as important media for communicating agricultural information. But I radio, farm and home visits, tJpazila Agricultural Officer, seed dealer and companies representative media were used as least media respectively. Correlation analysis indicated that age, farming experience cosmopoliteness and agricultural knowledge of the fiwmers were significantly related with their use of communication media. However. farm size, organizational participation. innovativeness of the farmers had no significant relationship with their communication exposure