Observation on launching procedure of Nestlé Fruita Vitals

Abstract

The report explores the vastness of the Marketing Department of Nestlé Bangladesh Limited. It is all about portraying my internship experience at Nestle Bangladesh Limited. In this report, mainly I have tried to capture the whole launching procedure of Nestlé Fruita Vitals juice. I have briefly discussed the necessary steps that have been taken before and after launching the product. Along with that the report is comprised of the history of Nestlé, description about the company, the products that Nestlé deals with etc. Then the report also contains the corporate culture of NBL, the department that I was working for. The report will also give you an idea of what duties I was assigned to and how I put my maximum effort to contribute as much as possible to solve the difficulties that was encountered. I have also explained in details about my learning and achievement from this internship experience. The report is basically self-explanatory in the form of portraying the difference between my academic learning and practical learning of the real corporate world. I would like to request you to go through the report with a hope that it will meet your expectation