An analysis of the performance of AB Bank Limited's customer relationship management

Abstract

In this, I've truly discussed how ABBL performed in terms of customer relationship management. Additionally, the major goal of this research is to assess the importance of maintaining satisfied customers by developing strong relationships with them. To understand the preferences of the clients and their degree of satisfaction, I attempted to learn about all the positive and undesirable parts of the services throughout my internship. Additionally, I made an effort to speak with our clients to get their true opinions on AB Bank's services. If consumers have any recommendations or concerns, I make an effort to address them with my supervisors and my coworkers very away to find solutions. In addition, I used both a primary and a secondary strategy to do my research. To gather information and sort out my confusion, I decide to have face-to-face conversations with my supervisor and coworkers as my primary source of data. For the purpose of gathering secondary data, I also used the ABBL annual report and the official website. Furthermore, I conducted a survey and gathered some data for my project. The main finding is that ABBL really does its best for its customers to win their trust and satisfaction by successfully introducing some cutting-edge services like online banking and 24-hour ATM access as well as by providing some distinctive accounts like Shampura, which are only available to female customers so they can advance financially. To sum up, I really see attentively the efforts made by AB Bank Limited throughout my internship to please their clients and establish a solid rapport with them. In order to maintain a suitable company image, they also adjust their approach in response to client demand.