Card service: A successful city retail banking product

Abstract

Banking sector is one of the important and fast-growing sectors in Bangladesh. In the country’s economy this sector plays very significant and major role. So as to accomplish the improvement in the industrial and business division, there should be a sound financial framework through sound banking system to help the economy as well as the society.in recent times to attain sound banking system banks came up with an electronic banking system through card service and mobile app based service. Through these they are trying to make the customer more comfortable, ensure security, non-stop 24-hour banking service. Day by day people also find it easy and comfortable to use cards rather than carrying cash money with them. This report titled “Card Service: A Successful City Retail Banking Product” is the picture of The City Bank Limited’s Card service business in the Bangladesh. The key objective of this report is to analyze card service business including the number of cards they have in their portfolio, its operations, functionality. It will also reflect the limitations and complications of the card service business of The City Bank. And how The City Bank Becomes very much successful in this particular area with a huge customer base. As this report based on a particular division of the banking business of CBL. So, the greatest limitation of this report is it could not give the full scenario of the financial and business pattern of CBL