An assessment of the digital transformation of Mercantile Bank Limited

dc.contributor.advisorShuvo, Shihab Kabir
dc.contributor.authorSami, Md. Asif Iqbal
dc.date.accessioned2024-06-13T04:30:39Z
dc.date.available2024-06-13T04:30:39Z
dc.date.issued2023-01
dc.descriptionCataloged from the PDF version of the internship report.
dc.descriptionIncludes bibliographical references (pages 48-49).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
dc.description.abstractThis report aims to provide a comprehensive analysis of the digital transformation efforts of Mercantile Bank Limited (MBL) and their impact on the bank's performance and customers. The results indicate that MBL has made remarkable strides in its digital transformation journey by implementing various digital offerings, such as i-banking, MBL Rainbow, and online banking. These initiatives have resulted in increased customer satisfaction, improved operational efficiency, and reduced costs. However, the report highlights the challenges faced by MBL, including the need for more significant investments in IT infrastructure and addressing privacy concerns. The report concludes that MBL has made progress in its digital transformation journey, but there is still significant room for improvement. To remain competitive, MBL must continue to invest in technology and enhance its digital capabilities. Furthermore, the report provides recommendations for MBL and other banks planning to embark on a digital transformation journey.
dc.identifier.otherID 18104207
dc.identifier.otherhttps://dspace.bracu.ac.bd/server/api/core/items/e62d0566-5420-412a-8a1c-3c6de95f3442
dc.identifier.urihttp://hdl.handle.net/10361/23410
dc.language.isoen
dc.publisherBRAC University
dc.sourceBRAC University Institutional Repository
dc.subjectDigital transformation
dc.subjectCustomer satisfaction
dc.subjectOperational efficiency
dc.subjectCost reduction
dc.subjectIT infrastructure
dc.subjectPrivacy concerns
dc.titleAn assessment of the digital transformation of Mercantile Bank Limited
dc.typeInternship Report

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