The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
Date
2023-01
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
BRAC University
Abstract
This report is written with a purpose to look into the business practices of Nestle
Bangladesh Limited with a combination of marketing practices along with the
financial position of the organization.
Description
Cataloged from PDF version of internship report.
Includes bibliographical references (page 55).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
Includes bibliographical references (page 55).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
Keywords
Brand equity, Working capital management, Maggi, Nestle Bangladesh Limited