Advertising campaign of Robi Axiata Limited on ghachang flat rate

Abstract

Internship is such a program which makes a student experiences the corporate life for the first time. I was assigned as intern in Channel operation department under Market Operation Division. I did my report on Advertising campaign of Robi Axiata Limited on Ghachang Flat Rate of Robi Axiata Limited. This report is prepared on the basis of my three-month practical experience at Robi Axiata Limited. This internship program helped me to learn about the practical scenario of a Telecommunication Company. Robi Axiata Limited is a dynamic and leading countrywide GSM communication solution provider. It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. Robi Axiata Limited, formerly known as Telecom Malaysia International (Bangladesh), commenced its operation in 1997 under the brand name Aktel among the pioneer GSM mobile telecommunications service providers in Bangladesh. Later, on 28th March 2010 the company started its new journey with the brand name Robi. This report has been presented based on my observation and experience gathered from the company. The campaigned I worked for is Ghachang Flat Rate. This campaign starts from 15th May and ends 8th August in this year. Basically Robi launched new offer Daily Usage Based best Ghachang Flat Call Rates. All Robi prepaid customers can get this offer including. To get this offer, customers need to recharge 33TK. and talk at 5paisa in 10 sec to all Robi numbers and 10paisain 10 sec to other operator numbers. It is basically recharge based campaign.