Analyzing social media marketing strategies: from the practices of VISAThing

Abstract

The report originated as a result of my internship program that I have completed as a requirement of the BBA program of Brac University. This report is solely based on my internship experience of three months at VISAThing. This report has been prepared on the basis of social media marketing of VISAThing. This report is divided into three different chapters. The first chapter of the report contains the overview of the author’s internship at VISAThing which is a member of the YTM group. In addition, in the second chapter of the report, the author focuses on the background information of VISAThing. For example, history, goals and objectives, mission and vision. In chapter two the departments of the company are also mentioned. In addition, a SWOT analysis was done to determine the company's strength, weakness, opportunities, and threats in the advertising sector. Furthermore, industry competitive research is also conducted using Porter's Five Forces model. Duties and responsibilities as an internee. Also, social media marketing activities, findings and analysis will also be there. Lastly, after all the analysis, a few problems that are found during the internship period, will be discussed in findings of the report chapter and finally some recommendations will be shared for the betterment of the social media marketing of VISAThing.