The Significance of Creativity in Branding & Public Relations (PR

Abstract

This project report describes the work and endeavors of an intern who tried to find out the significance of creativity in branding and public relations (PR) in the industrial sector through an internship. Since January 2022, the intern has been employed by Sell Bee (a tech-based company). When she learned that Daffodil International University this time was allowing its students to complete industrial internships in addition to academic internships like teaching, through the course "Project Paper," she spoke with her supervisor, Assistant Professor Asma Alam, and let her know that she was already working at a company and asked if it was okay for her to continue the internship at that very company or not. After receiving permission from both the supervisor and department, the intern proceeded to her office to ask the CEO for approval to complete the internship under their company's auspices. The CEO approved her proposal without a second thought. Then the intern started working on her chosen topic, which is, "The Significance of Creativity in Branding and Public Relations (PR)". Her internship took three months to complete. During that period, she paid close attention to the activities she was carrying out in order to achieve her objectives. After completing the internship, she prepared this formal report based on her internship experience, in which she included her observations, recommendations, the method or technique that she used, and findings.