An Evaluation of the Marketing Activities of Consumer Products in Bangladesh:

Abstract

Paragon Group, a leading frozen food producer in Bangladesh, focuses on food safety, hygiene, and halal. It has expanded into poultry farming and branded eggs. Paragon Agro Limited, a subsidiary, aims to become the top frozen food brand producer. The company has 7700 employees and supports philanthropic activities, such as distributing snacks, boiled eggs, and bananas to schools, dental clinics, and orphanages.