Overview on consumer satisfaction of ACI Aerosol

Abstract

Customer satisfaction is importing thing in the success and failure of one product. Based on the consumer choice and interest one product gain the position on the market and established themselves as market leader. ACI Aerosol falls under the Consumer Brand. So the change in consumer perception have a big impact on this market. Some of the factors for example brand preference, core expectations and effectiveness, killing ability, impact on health and also the perception of consumer are few of the determinants of consumers’ satisfaction. A survey was taken on a little number of detergent powder users on those factors. Questions were asked them on their current aerosol usage to determine their thought. On the light of their responses I tried to find out the consumers feelings about using their current aerosol. I started the report from the company overview and put light on giving a brief about ACI as a local FMCG Company in Bangladesh. Furthermore, I have added the jobs I have performed during my internship period. During my internship, I had some observation so I also included them into my report along with recommendation. The project part reflects the summary of the project which I worked on. The objective of the project, methodology and limitations are also included in this part. I have analyzed the survey result in my own word and after analyzing I got some findings and stated those findings as suggestions for new competitor of the market- SMART washing powder. For easy understanding of this report, supporting topics and materials are taken in the light of textbooks and other authentic sources. At the same time various information like company profile, product info, supporting activities and statistics were solely taken from the company’s website and authentic sources. This work will only be successful if the readers get benefit from it and take it for further study.