Demand forecasting and inventory management enhancing operational performance in the construction equipment industry: a study on Earthmoving Solution Limited

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Date

2025-02

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BRAC University

Abstract

This internship report presents a detailed exploration of Earthmoving Solution Limited (EMSL), a premier supplier of construction equipment in Bangladesh. Established to meet the increasing demands of the construction sector, EMSL offers an extensive portfolio of heavy machinery and innovative solutions designed to support a wide range of construction projects. The company’s product offerings include rigs, cranes, excavators, compactors, dozers, dump trucks, concrete mixer trucks, and concrete batching plants, catering to diverse construction needs. In addition to conventional construction machinery, EMSL specializes in asphalt road construction, providing essential equipment such as asphalt making plants, bitumen distributors, asphalt paving machines, and rollers. Furthermore, EMSL addresses soil stabilization challenges through the use of pre-fabricated vertical drains (PVD) and supports the production of alternative building materials, including Uni pavers, river protection blocks, and other concrete products utilizing advanced concrete block-making machines. As the exclusive dealer of XCMG and SINOTRUK, a leading Chinese manufacturer of heavy construction equipment, EMSL ensures the delivery of high-quality machinery to its clients. This commitment to excellence is further underscored by partnerships with renowned brands such as AMMANN, a Swiss company specializing in asphalt machinery, and ZENITH, a German manufacturer of block-making equipment. These strategic alliances enhance EMSL’s capacity to provide cutting-edge solutions that meet the evolving needs of the construction industry. The report also delves into the operational structure of EMSL’s sales and service teams, which are dedicated to delivering specialized support for each type of machinery. This tailored approach enables EMSL to effectively address the diverse requirements of clients across Bangladesh, ensuring unparalleled Sales and service solutions that drive project success. Throughout my internship, I gained valuable insights into EMSL’s strategic operations and commitment to quality. This report encapsulates my experiences and reflections, emphasizing the company’s pivotal role in advancing the construction sector in Bangladesh through innovative machinery and dedicated support.

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Cataloged from PDF version of internship report.
Includes bibliographical references (page 37).
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2024.

Keywords

Earthmoving Solution Limited, Forecasting, Leadership, Communication, Moving Average Method (3-period), Weighted Moving Average Method (3-period), Exponential Smoothing Method, Mean Absolute Deviation (MAD), Mean Absolute Scaled Error (MASE), Mean Absolute Percentage Error (MAPE), Tracking Signal, Control Chart

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