Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy

Abstract

The report focuses on the utilization of digital media for brands to increase brand awareness and engagement. It also focuses on conducting a comprehensive analysis on the effectiveness of digital media. The whole report was written in three chapters. The first chapter talks about my internship experience. The second chapter demonstrates an analysis of the company profile of Marico Bangladesh Limited. For a deeper understanding of the company, this chapter has analyzed the company through SWOT, and also an industry analysis Porter Five Forces is also provided. The last chapter highlights the research that was conducted to understand how Marico Bangladesh Limited is leveraging their digital media for brand awareness and engagement. The analysis was completed through literature review and survey. The survey response gives an overall picture of how Marico Bangladesh Limited is performing digitally. Furthermore, the report also provides actionable recommendations that the company can implement to make the most efficient use of their digital media.