FINANCIAL PROFITABILITY AND RESOURCE USE EFFICIENCY OF ROSE CULTIVATION IN KALIGANJ UPAZILA OF JHENAIDAH DISTRICT

Abstract

This study was conveyed to financial profitability and resource use efficiency measurement of rose cultivation in Kaligonj upazila of Jhenaidah district. In this study, a total of 60 farmers were selected as sample and a structured questionnaire was used to collect data in the period of January-February, 2021. In this study, Cobb-Douglas production function was used to analysis factor affecting of rose production. From this study, it was calculated that the average per hectare total cost for rose production was Tk. 628728 as well as variable cost and fixed cost of rose production per hectare was TK.483128 (76.84%) and TK.145600 (23.16%) respectively. Additionally, per hectare total gross return of rose production was estimated Tk.1246712. The net return per hectare from rose production was Tk. 617984. Moreover, gross margin of rose production was TK. 763584. Furthermore, Benefit Cost Ratio of rose production was 1.98 on full cost basis which indicates that the rose production was profitable venture in the study area. The result also revealed that land preparation cost, seedling cost, MoP cost and insecticide cost had positive and significant effect on gross return of rose production whereas manure cost and TSP cost had negative but significant effect on gross return of rose production. Additionally, the expense on human labor, manure, TSP and irrigation were over-utilization and expense on land preparation, seedling, Urea, MoP and insecticide were under-utilization in rose production. The present study identified some problems faced by the farmers. Lack of technical knowledge, nonavailability

of HYV seedling and infestation of insects and diseases are main issues observed in rose cultivation.