Consumers demand on purchase of Grameenphone products/services from online distribution channel

Abstract

The telecommunication industry is one of the fastest growing industries in Bangladesh. It has reached a remarkable 76.43 million subscribers by now. This has brought immense contribution to GDP of the country. Not only did it help the country in its economics growth, but also helped to improve the standard of living of the whole society by providing the mobile phone services. Now this market has become very saturated for which current telecommunication firms, other than non-price competition, is trying to develop new techniques to capture more market share. In the process, one of the strategies developed is developing a system of providing mobile phone services through online to the customers. This research paper thus focuses completely on how to develop this sales distribution channel. Here, we have worked with some of the variables which have direct impact on online purchase. This paper will help us to understand what factors affect the demand for online purchases. The survey for this paper has been done thoroughly for five days after which this paper has been prepared. “Ttests” have been carried out to figure out the impact of the variables on online purchases. After the market analysis, a series of strategies have been recommended for Grameenphone to establish this online distribution channel. Along with the recommended strategies, an Action Plan and a Timeline has been set to carry out the project and implement it successfully.