EFFECTIVENESS OF AGRICULTURE RELATED TELEVISION PROGRAMMES FOR DISSEMINATING AGRICULTURAL INFORMATION PERCEIVED BY THE FARMERS

Abstract

The main focus of the study was to have an understanding on the perception of farmers regarding effectiveness of agriculture related TV programmes for the dissemination of agricultural information. Attempt was also made to explore the relationship between the selected characteristics of the farmers and their perceived effectiveness of agriculture related TV programmes for the dissemination of agricultural information. Hundred farmers of the selected three villages of Daudpur union of South Surma upazila under Sylhet district constituted the sample of the study. Data were collected interviewing the farmers using personal interview schedule. Data were collected during the period from 10 September to10 October, 2015. Among these hundred respondents majority (68%) of the farmers perceived agriculture related TV programmes as medium effective while 18% high effective and 14% low effective. Among these eleven selected characteristics level of education, farm size, annual family income , agricultural knowledge, attitude towards agriculture related TV programmes ,innovativeness, extension media exposure, time expand for TV watching of the respondents had significant positive relationship with their perceived effectiveness of agriculture related TV programmes for the dissemination of agricultural information. Whereas age and farming experience were negatively significant relationship with their perceived effectiveness of agriculture related TV programmes for the dissemination of agricultural information. However family size of the farmers had no significant relationship with the effectiveness of agriculture related TV programmes for dissemination of agricultural information as perceived by the farmers.