The Tipping Point: The Flame of the Word of Mouth in Marketing
| dc.contributor.author | Shimul, Md. Anwar Sadat | |
| dc.date.accessioned | 2015-02-15T11:33:29Z | |
| dc.date.accessioned | 2019-05-27T09:06:15Z | |
| dc.date.available | 2015-02-15T11:33:29Z | |
| dc.date.available | 2019-05-27T09:06:15Z | |
| dc.date.issued | 2015-02-15 | |
| dc.description.abstract | The idea of tipping point has got significant importance in the discourse of sociology, physics, environmental science, natural disaster and epidemic management. Malcolm Gladwell, a British-Canadian journalist, wrote the book titled ‘The Tipping Point: How Little Things Can Make a Big Difference’ in the year 2000. It caught the attention of readers within a very short period of time and the book triumphed with the best seller list both nationally and internationally. Malcolm defined the tipping point as a magical moment when an idea, trend or behavior crosses a threshold and spreads like the flame of fire. The phenomenon is compared with contagious diseases such as cold, cough and influenza whereas a small idea or incident can create a significant change in our life. | |
| dc.identifier.other | http://dspace.daffodilvarsity.edu.bd:8080/handle/20.500.11948/1154 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11948/1154 | |
| dc.source | DIU Institutional Repository | |
| dc.title | The Tipping Point: The Flame of the Word of Mouth in Marketing | |
| dc.type | Technical Report |
Files
Original bundle
1 - 1 of 1