Vol. 08, No. 1, June 2014
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Item The Tipping Point: The Flame of the Word of Mouth in Marketing(2015-02-15) Shimul, Md. Anwar SadatThe idea of tipping point has got significant importance in the discourse of sociology, physics, environmental science, natural disaster and epidemic management. Malcolm Gladwell, a British-Canadian journalist, wrote the book titled ‘The Tipping Point: How Little Things Can Make a Big Difference’ in the year 2000. It caught the attention of readers within a very short period of time and the book triumphed with the best seller list both nationally and internationally. Malcolm defined the tipping point as a magical moment when an idea, trend or behavior crosses a threshold and spreads like the flame of fire. The phenomenon is compared with contagious diseases such as cold, cough and influenza whereas a small idea or incident can create a significant change in our life.Item Measuring the Customer Satisfaction Level of 3G Services in Bangladesh(2015-02-15) Hadi, Reza Shahbaz; Chakrabarty, Anuz KumarAbstract: The telecommunication industry of Bangladesh has been observing a dynamic shift from talk time based business to data based business. The intervention of 3G services has opened up newer ways to satisfy the consumers. This study tries to measure the level of customer satisfaction of 3G services in Bangladesh. The purpose of this research is to identify the factors that result in greater customer satisfaction. Findings of previous studies related to this issue are taken into consideration in this article. Fifteen (15) correlated variables are selected from related literatures. Factor analysis has been conducted to reduce the number of total variables. Bartlett’s test of Sphericity has been used along with the Kaiser-Meyer-Olkin (KMO) statistic. Apart from factor analysis, some other frequency tables and various diagrams are also developed to describe the market scenario. SPSS 16.0 has been used to analyze the data collected from primary sources through stratified sampling technique.Item Women’s Autonomy and its Influences on Utilization of Maternal and Child Health Care Facilities in Bangladesh(2015-02-15) Chowdhury, ShanjidaAbstract: Women’s autonomy and its association with maternal and child health care have emerged as a focal point of investigations and interventions around the world. It is also an important issue in Bangladesh. In this paper, different dimensions of women’s autonomy and their influences into maternal and child health-care utilization are investigated using data from BDHS 2007. The core hypothesis behind this work is that, women’s with higher autonomy will be more likely to use maternal and child health care services. We employed binary logistic regression and multinomial logistic regression model for the multivariate analyses part. In this study, women’s autonomy defined as women’s decision making power relative to their male partners. Women’s autonomy has increased with age, education, employment and number of children. This study showed that maximum autonomy indicators were important predictors of maternal and child health care utilization. Policymakers need to address women’s autonomy in the household in addition to implement direct health interventions towards improvement of maternal health & child health care.Item Does CSR Effect on Consumer Purchase Decision? A Study on University Students of Dhaka City in Bangladesh(2015-02-15) Ullah, Anowar; Majumder, JetaAbstract: Corporate Social Responsibility (CSR) is the activities carried out by the corporations that not only contribute to society but also influence to purchase behavior of the consumers. But there are misconceptions about CSR and its effect on purchase behavior of the students. As this study concerns about CSR and its persuasion on students’ purchase behavior, exploratory research design was used. This study carried out based on students’ purchase behavior which is related with the awareness about CSR. The findings indicate that students, who are knowledgeable and aware about CSR, have favorable attitude and positive influence on their purchasing decisions.Item Analyzing the Factors Influencing Women’s Decision to become Entrepreneur or join Corporate Jobs(2015-02-15) Tanchi, Khadiza Rahman; Hadi, Reza ShahbazAbstract: Women constitute half of the total population and thus are regarded as asset for the socio-economic development of any nation. In Bangladesh, women either start their own business or join corporate jobs as their career. The main purpose of this research is to identify the factors that influence women’s decision of choosing corporate jobs as careers or becoming entrepreneurs. A large number of studies conducted before related to this issue are also taken into consideration in this article. A total of 16 variables responsible for influencing women for corporate jobs and 14 variables responsible for influencing women for becoming entrepreneur are selected from related literatures. Factor analysis has been conducted to reduce the number of total variables. Bartlett’s test of Sphericity has been used along with the Kaiser-Meyer-Olkin (KMO) statistic. SPSS 16.0 has been used to analyze the data collected from primary sources through random sampling technique. The analysis divulges that business risk avoidance, tangible and intangible compensation, communicational barriers, and practical knowledge out of entrepreneurial risk are the major factors that influence women’s decision to join corporate jobs. Moreover, women select entrepreneurship as career to show strong commitment toward their own work, to control their own working hours, to balance their home chores and work, and so on.Item Effectiveness Of Control Environment In Banking Sector In Bangladesh With Reference To The City Bank Limited(2015-02-15) Kabir, ShahanaAbstract: Senior Executives have long sought ways to better control the enterprises they run. Internal controls are put in place to keep the company on course toward profitability goals and achievement of its missions and to minimize surprises along the way. They enable management to deal with rapidly changing economic and competitive environments, shifting customer demands and priorities, and restructuring for future growth. Internal controls promote efficiency, reduce risk of asset loss, and help ensure the reliability of financial statements and compliance with laws and regulations. This article will be exclusively focused to internal control environment model developed by Committee of Sponsoring Organizations (COSO) and eventually will examine the internal control practiced in the City Bank Limited in compliance with COSO model. The City Bank Limited management tries to implement best possible options for maintaining a balanced control environment that ultimately pave the way for attaining internal control to the fullest let alone shaping the financial report card. Because internal control serves many important purposes, there are increasing calls for better internal control systems. Internal control is looked upon more and more as a solution to a variety of potential problems.Item Factors Affecting The Students’ Perception On Quality Education(2015-02-15) Kasem, Nafisa; Pathak, Koushik PrashadAbstract: Ensuring quality in education is a continuous process. But knowing the pivotal factors of quality education can provide a guideline to the education providers to meet this standard. With this aim, this research is undertaken to unveil the factors that contribute to education quality. To do so, 245 undergraduate business students are selected from four renowned public and private universities in Bangladesh to collect their opinion. Study reveals that Qualified Faculties play major role to ensure the quality education. Organization & Management's effort, Development of Personal skills, Learning Resources, Academic Support are also the important factors for the quality education. Teaching Quality is the most significant factor to ensure the quality education followed by Personal Development, Organizational and Management Approach, Learning Resources, Academic Support. It is also discovered that, students do not consider Assessment and Feedback mechanism is a parameter to judge the education standard of a university.Item Influential Factors of Consumer Preferences in Choosing Franchise Food Outlets in Bangladesh.(2015-02-15) Noor, Farhana; Sarker, Md. MoniruzzamanAbstract: Franchising is a familiar form of business in Bangladesh at the present time. Today established franchise brands operate in different lines of business in Bangladesh. Very few of them are successful and well recognized to the consumers because of their quality and performance. This study reveals some factors which influence the preference of consumers to analyze the performance of franchise organizations in Bangladesh. The results indicated that there is a positive relationship between those factors and preference of consumers in choosing franchise organization. The findings of this study suggest that product and service quality along with proper branding are the key factors. Moreover pricing, hygiene factors and location advantage of the franchise food outlets play vital role in consumer preference. It is also found from this study that the franchise organizations should take more promotional efforts to enhance their demand.Item Social & Economic empowerment of Rural Poor Women(2015-02-15) Rahman, Syed MizanurAbstract: The rights of the people particularly the poor women of Haor area are frequently oppressed by domestic violence, fatwa, torture, inhuman behavior and attitudes in the prevailing social, credit slavery, economic and environmental contexts of Bangladesh. This study has been designed to examine the HAOR project Implemented by Environment and Development (IED) and ManusherJonno Foundation (MJF) and aims to develop capacities of the poor and marginalized people in order to raise their voice and represent their interest. Despite the severity of poverty and the magnitude of economic, social and practical challenges, there have been prospects of Bangladesh meeting most of the Millennium Development Goals (MDG). The MDGs could be achieved through putting appropriate focus on the extreme poor especially on women, addressing their vulnerability and risks, promoting access of the poor to resources and institutional constraints including those local government. Finding show that under such circumstances or social reality, a project like this has assembled the rural poor women, attempted for their social and economic empowerment and succeeded in reducing discrimination against women, ultra poor and vulnerable segments of the society control on resources, strengthened the local government, etc.Item Techniques of Integration: An Alternative Tool for Solving Problems of Financial Transactions Concerning Simple Interest(2015-02-15) Parvez, MahbubAbstract: Money has time value. The value of Tk today is more worthy than the value of Tk 1 tomorrow as today’s money can be invested to earn positive returns in future. This economic principle recognizes that the value of money is affected with the passage of time. Problems of financial transactions concerning simple interest are usually solved by algebraic formula. This paper attempts to solve such problems using techniques of integration and makes a comparison with the results obtained by the classical algebraic method and finds no error. The proposed techniques could be implemented in the practical field as it provides error-free result.