Case study on Grameenphone: current scenario of post-paid package & 3G licensing of Grameenphone and their future prospects

Abstract

This report mainly focuses on the, Current scenario of post-paid packages & 3G licensing of Grameenphone and their future prospects. How their packages, offers and, their latest 3G technology has made our life easy and convenient. Now we can stay in touch with our near and dear ones as well as we can be in touch with the latest news and information through internet and features provided by the telecom providers. The services that changed our lifestyle includes voice conversation, Text messaging, internet, news, event alert, health care, krishi bazaar, mobile remittance, results of exams, post paid packages , prepaid packages etc. Before introduction of this services people had to go through hectic work and loss due to lack of market information and not getting directions in emergencies. It was difficult to communicate with others with mobile telephone. Conveying urgent information was a difficult task. With the introduction of mobile telecom all time consuming tasks became easy. Multitasking was an easy task for people. Managing multiple operations became a regular matter. One of the multitasking done by most of the people is to instruct household activities through mobile and working in office at the same time. These companies are playing a vital role in employment generation and about 10 lacks of people are directly or indirectly dependent on these company. Rural women are providing mobile service and earning their livelihood. Recharge outlets in every block of the streets are selling mobile SIM card and credits to earn their livelihood. Distributers’ retailers and other people are dependent in the companies for their survival. 3G network was a dream to Bangladeshi people. Recently government has announced for the initial bidding for 3G licensing. To make the infrastructure 3G compatible Grameenphone had to get many approvals for opening L/C and bringing the machineries from abroad. The process of approving application usually took a time period of 30-45 days. It became very hectic for Grameenphone as it needed many approval fast to meet up urgent needs. At last Grameenphone successfully launched 3G with affordable usage rate.