Customer satisfaction of Direct Fresh Ltd.

Abstract

The internship report has been prepared on “Online Shopping Experience & Customer Satisfaction of Direct Fresh Ltd.” based on both primary and secondary data. The information used in this report has been collected from various sources such as daily reports of activities, interviews with employees, Customers interviews, website backend and sales reports. I have prepared this report to represent the adapted marketing strategies by Direct Fresh. Direct Fresh has developed relationships with leading Bangladeshi meat, poultry, fish, and milk companies, like; Bengal Meats, Deshi meat, Fisherman, German Butcher, Aarong Dairy, PepsiCo, Nestle, ACI, Square etc. Locally made snacks and baked goods will be provided through relationships with Golden Harvest, Domiok Breads, Lucerne Chocolate, OceanRia, Glazed Donut. In this time our customers are upper class people. So we import some premium products from U.K, France, Thailand, Dubai and some other countries for premium customers. Customers of DF are satisfied with our service. But sometimes they face problem for browsing and timing of delivery. I talked with some customer and take feedback from them. I have closely analyzed the customer satisfaction of Direct Fresh and how they are implemented throughout my internship and prepared this report.