E-commerce industries in Bangladesh and their services: a study on Shohoj Limited

Abstract

Internship is an obligatory prerequisite to conclude the prestigious graduation program at BRAC University. As a student of the well-reputed university, it is highly imperative that I am aware and prepared for the real world after graduation. And Shohoj Limited was the perfect platform to practice for that experience. Not only have I been able to make experiences in the corporate world, I have been blessed with the ability to practice my knowledge of the four years course. In today’s world, the real markets experience rapid and fast paced movements which often knowledge doesn’t cover. Hence gathering the practical understanding in Shohoj Limited has been a great competitive edge for me as it is an e-commerce business which is a booming industry in Bangladesh. In this report, at first, I have provided a brief overview of the E-Commerce Industry in which it functions which is crucial to comprehend at first to gain a more knowledgeable insight into the operations of Shohoj Limited. Next, I have tried to explain the structure of their organization which is very integrated and is dependent on one another for the process to flow smoothly. After the above, I have also tried to reflect on my day to day experience of working in the sales department by elaborately discussing various services they provide and particularly the processes maintained to sell their current electronic services as well as services aimed to expand into by Shohoj Limited. This report also emphasizes on the challenges Shohoj Limited imposes as well as is faced with in the current market and the future and proposed my views which I believe would be helpful for this fairly new company in progressing forward. Lastly and most importantly I have mentioned all my experiences and learnings from working at Shohoj Limited which is the main purpose of this report.