Department of Business Studies

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A Detailed Study on the Promotional Activities of City Group
(Daffodil International University, 23-01-18) Rajbangshi, Apu
Business is booming right now. Changes in the world of business have been unleashed by globalization. The topic of an open market economy has become a national one. Bangladesh, a country that was a British colony for 200 years but is now an independent nation, is in similar scenario. A rise in Bangladesh's business sector may be traced back to recent years. Many new businesses are springing up and bringing with them a whole new set of challenges and opportunities. Many international investors are currently considering making investments in the United States in a variety of fields. The consumer products industry is one of the many subsectors included in this list. For the future of our country, this is a very encouraging field to work in. As a result, a number of domestic corporations are now manufacturing a wide range of consumer goods. There are some well-known industrial conglomerates, including City Industries, Partex Group, Sena Kallayn Sogastha, and Meghna Group of Industries. Discussing City Group of Industries is the subject of this report. The City Group of Industries is well-known for its work in consumer products marketing. It all began in Gandaria, Dhaka, with a heroic effort that became the foundation of the enterprise known as "CITY OIL MILLS." By the end of the year 2008, it had expanded to include 21 additional companies.
An Analysis of the Deposit Scheme Management of Al-Arafah Islamic Bank Limited
(Daffodil International University, 23-07-13) Tabassum, Sumya
This study investigates Al-Arafah Islami Bank Limited's (AIBL) Deposit Scheme Management, concentrating on the wide variety of banking products and services provided to its clients. This research, which was carried out as a requirement for the MBA program, is based on an internship at the Sonargaon Janapath Branch of Al-Arafah Islami Bank Limited, a bank that is licensed by the Bangladesh Bank. Since secondary sources made up the majority of the data collection for this research, a thorough and accurate analysis was guaranteed. There are six chapters in the report. The study's history, justification, aims, methods, and limitations are all described in depth in Chapter 1's introduction. Al-Arafah Islami Bank Limited is thoroughly described in Chapter 2 along with its history, goals, commitments, organizational structure, branches, locations, Economic Value-Added (EVA) statement, and other pertinent firm data. With an emphasis on deposit analysis, the chapter analysis provides information on AIBL's deposits, growth, and composition. The crucial fourth chapter digs into deposit administration, clarifying the associated goods and services as well as their individual management approaches. The procedures used by the bank to gather money from various deposit sources and distribute it to various investment portfolios in order to make money are also covered in this chapter. Along with prior performance, the report also shows the bank's current deposit and investment status. The study's results are presented in chapter four, which also provides an update on the bank's investments and deposits. In order to increase the profitability of its deposit and investment activities, AIBL must solve a number of problems identified by the investigation. The study concludes with suggestions for enhancing the performance of the bank's investments and deposits.
An Analysis of The Impact of Material's Price Hike on The Production Cost of Summit Communications Ltd.
(Daffodil International University, 23-05-18) Rahman, Md. Mostafizur
Daffodil International University (DIU) requires students to complete an internship at a reputed organization and prepare an intern report as part of their Master of Business Administration (BBA) degree. I have enrolled in Summit Communications Limited since 2017 as a permanent employee. So, I prepared the internship report based on my real work experience. As a result, I can enhance my work experience based on the academic skill gathered during studying MBA at Daffodil International University. The objectives of the study are divided into two types: • General Objective • Specific Objectives General Objective The study's main goal is to analyze the impact of material's price hike on the production cost of Summit Communications Ltd. The study's particular goals are as follows: 1. To describe the break down of production cost of Summit Communications Limited. 2. To show Summit Communications Limited’s network building operations through the production process. 3. To suggest some possible recommendations based on findings.
An Evaluation of the Digital Marketing Activities of ACI Premio Plastic Limited
(23-02-12) Saha, Dhrubo
Marketing is very essential for building any brand. Marketing techniques change their responses and become progressively more multi-directional and buyer-oriented. Marketing is a powerful solution with managing new media channels. Web/online-based marketing or web-based media can change the framework of your brand. It will totally change the marketing tools of the past and also bring some remarkable result build strong brand. Digital marketing become one of the major tools to attract the customer. More than 50 million residents of Bangladesh use various online platform. And this number is increasing day by day. To explore those customers and create new identity of any brand digital marketing is very necessary. Digital marketing is channel is quite cost effective and result is far better that traditional marketing channel. So digital marketing is the future of coming days.
Analysis of Marketing Activities of Janata Bank Limited
(Daffodil International University, 23-07-13) Akter, Saudia
In the overall growth of the economy, banks and financial institutions play a significant role in financial intermediation and they have a huge contribution to the economy. The primary purposes of banks and financial institutions are to earn profit by lending money and giving services of the customers. These institutions also take deposits from the customers and give them interest. Banks provided money for businesses to provide purchases inventory, and when the inventories or goods were sold this money was paid back with interest. Banking services have been expanded to include services for individuals, and they accumulate risks in these much smaller businesses. There are different types of banks in Bangladesh. Different banks are established for different purposes and activities. All of these banks in Bangladesh are maintained by the government bank or banker of all banks or the guardians of all banks is named Bangladesh Bank. This is the central bank. There are many public and private banks. Janata bank is one of them as a public bank. Today, among other banks, Janata Bank Limited plays an important role in providing outstanding banking services to accelerate the social and economic development of the country. Janata Bank Limited is one of the best public banks in Bangladesh in terms of profits, efficiency, asset quality, good management high level of liquidity, and capital adequacy. The use of the latest technology in both equipment and banking makes the service efficient. Also, the marketing activities also play a significant role in proper efficiency and hold the market and prosperity. As per the instruction of my honorable supervisor, in this paper, the marketing activities of Janata bank limited is being discussed, and tried to find out the limitation and weaknesses in this purpose marketing activities. And a recommendation is also made for adopting and using effective marketing activities that will help the Janata bank limited perform better.
Credit Operation and Performance of Premier Bank Limited
(Daffodil International University, 2023-10-12) Mahajabin, Tasnim
An internship is an opportunity to gain real-world experience. The goal of the internship is to learn about a subject in depth. Through an internship, student can practice the skill which is necessary for the workplace. Banking is a big opportunity to expand financial knowledge because, bank industry mainly participant in our economy and it also offers a simulation atmosphere for professional progress. Premier Bank Limited is a commercial bank & financial institution. It was started on June 10,1999 under companies Act. 1994.The central bank of Bangladesh, issued banking license on June 17,1999. The premier bank Limited’s head office is situated in Banani, one of the City of Dhaka’s primary commercial and business District. Bank has provided Depository products, loan & advances, card product are just a few of the service that the bank provides to its clients in both conventional, Islamic commercial banking and given satisfactory service.
Customer Relationship Management of SIBL (A Study on Uttara Branch)
(Daffodil International University, 23-06-08) Turzo, Md. Iftekhar Ibna Reza
Bank is a financial organization which plays a vital contribution to develop, monitor, and control any country’s economy as a financial intermediary. Previously, in financial business sector there wasn’t that much competition to do banking business. However, now-a-days the tradition of banking business has been changed a lot. Additionally, due to globalization the competition of banking business increases severely worldwide as well as in Bangladesh. According to type of financial activities banks are divided into mainly into four categories and those are nationalized banks, Local Private Commercial bank, specialized financial institution and foreign bank. At present, in Bangladeshi banking system there are four state-owned commercial banks, five specialized banks, thirty-eight private commercial banks, one land development bank and nine foreign commercial banks. Though, the competition in financial sector with bank to bank is increasing day to day, still domestic banks are lagging behind on many fronts compared with foreign commercial banks with wide range of capitalization, strong network, modern technology, updated managerial expertise, experience, etc. As, Modern business has come up with the concept with customer service with best quality so, this concept became an influential and vital key to get success in business. Now-a-days banks are also focusing on not only better product and promotion but also best customer service to create loyal customer.
Development of fashionengine.xyz: A WordPress-based E-commerce Platform for Women's Fashion
(Daffodil International University, 2024-02-18) Rownak, Suchismita
Synopsis the creation and execution of a Word Press-based e-commerce platform designed only for women's apparel is represented by the fashionengine.xyz project. It is critical to provide intuitive and eye-catching online purchasing experiences in the ever-changing digital world. The goal of this project is to fill this gap by developing a platform that combines the strength and adaptability of WordPress with the particular needs of the women's fashion sector. The project starts with a thorough examination of the prevailing e-commerce trends and issues, with an emphasis on the women's fashion industry. We can determine the crucial elements and features required for a successful e-commerce platform by comprehending the changing preferences and behaviors of online customers. Making use of Word Press's adaptable features as content. This abstract offers a succinct summary of the main elements, approaches, difficulties, and successes related to the creation of fashionengine.xyz. The fashionengine.xyz project is an e-commerce site for women's fashion that runs on WordPress.
Development of fashionengine.xyz: A WordPress-based E-commerce Platform for Women's Fashion
(Daffodil International University, 2024-02-07) Rownak, Suchismita
Synopsis the creation and execution of a Word Press-based e-commerce platform designed only for women's apparel is represented by the fashionengine.xyz project. It is critical to provide intuitive and eye-catching online purchasing experiences in the ever-changing digital world. The goal of this project is to fill this gap by developing a platform that combines the strength and adaptability of WordPress with the particular needs of the women's fashion sector. The project starts with a thorough examination of the prevailing e-commerce trends and issues, with an emphasis on the women's fashion industry. We can determine the crucial elements and features required for a successful e-commerce platform by comprehending the changing preferences and behaviors of online customers. Making use of Word Press's adaptable features as content. This abstract offers a succinct summary of the main elements, approaches, difficulties, and successes related to the creation of fashionengine.xyz. The fashionengine.xyz project is an e-commerce site for women's fashion that runs on WordPress. The platform strives to offer an online purchasing experience that is both aesthetically pleasing and easy to use. The platform is based on Word Press's flexible features, which include shopping carts, safe payment gateways, and product listings.
Digital Transformation of 'No Addiction' Fashion Business
(Daffodil International University, 2024-12-07) Saha, Shibom
In today's fast-paced digital world, businesses need to evolve with the changing landscape of e-commerce to remain competitive and drive growth. This project, led by Shibom Saha and guided by Ms. Jasia Mustafa, focuses on the "No Addiction" fashion brand's strategic shift from relying on social media for sales to launching a fully-fledged e-commerce platform. The goal of this initiative is to boost the brand's visibility and improve customer engagement by incorporating a distinctive community-driven design marketplace, setting it apart from traditional e-commerce models. The project originated from Shibom Saha's entrepreneurial journey with the "No Addiction" brand on Facebook, where he noticed the increasing popularity of online shopping, a trend that was only heightened by the COVID-19 pandemic. The main goal was to create an e-commerce website that would serve not just as a sales platform, but also as an engaging brand experience. This included easy navigation, appealing design, and excellent customer service. To support this digital storefront, a strategic marketing plan was developed, focusing on digital marketing, social media interaction, and customer outreach to drive traffic and build brand loyalty.
Digital Transformation of 'স্বপ্নের গাড়ি Admission Travels.'
(Daffodil International University, 2024-12-15) Efti, MD. Junaed Al
This project seeks to do a complete digital transformation for "স্বপ্নের গাড়ি Admission Travels," a specialist travel agency dedicated to providing transportation service to university admission applicants, in order to adapt to the changing landscape of travel services. Our top goal throughout the admissions season is to leverage technology to enhance the services we offer, such as increasing efficiency, accessibility, and communication. Ultimately, this project's main objective is to use WordPress to build a beautiful, useful website. Our upcoming website launch will completely transform the way we do business. Students and their families can search, find, and reserve transportation options. Potential riders can save time and avoid frustration when reserving services by using an easy-to-use booking system. They can also plan ahead and secure transportation in advance, removing last-minute uncertainty and guaranteeing a pleasant trip for all.
Effect of Financial Determinants on Return of Assets (ROA) in Islamic Bank of Bangladesh
(Daffodil International University, 23-06-18) Mondal, Hriday
ROA is an important metric for evaluating the financial performance and indicates the profitability and efficiency of an Islamic bank in utilizing its assets to generate profit. This study empirically examines the Effect of financial determinants on Return of Assets (ROA) in Islamic Bank of Bangladesh. The data for this study from 2015 to 2021 is based on the annual reports of each Islamic bank. The effect of financial determinants on Return of Assets evaluated using Fixed effect model and Random effect model under the Multiple Regression Analysis. The outcome of this study is that the relationship between financial indicators (EPS, capital adequacy, share price, cash, equity to total assets, book value per share, price to book value, and cost to income) and Return on Assets (ROA) in the Islamic banking sector of Bangladesh differs between the fixed effect and random effect models.
Evaluation of Financial Performance of Agrani Bank Limited
(Daffodil International University, 23-07-08) Niloy, Nurul Hasnat
The financial system's cornerstone, the banking sector, is frequently referred to as being crucial to attaining economic expansion and growth. For trade and commerce to flourish, for jobs to be created, and for the industrial revolution to be promoted in an economy, the banking sector must expand. Over the past 20 years, Bangladesh's financial system has grown and changed in ways that were previously unheard of. Unfortunately, because to a lack of enough capital, strict control, an increase in non-performing loans, liquidity issues, and other factors, the rate of development slowed, resulting in substandard performance and efficiency. These problems have had a negative impact on Bangladesh's banking industry and overall economy, resulting in a lack of financial inclusion that restricts opportunities for people, companies, and society at large. They have partnered with the mobile financial service provider company bKash in order to make reforms that would guarantee the banking sector in Bangladesh keeps expanding. As a result, in terms of remittances throughout all of Bangladesh, they are ranked second to Islami Bank. They are ranked second overall among banks and first among public banks. By utilizing modern technologies, they are diligently working to keep the bar for our client services raised. They run 958 locations nationwide and are the only bank to provide real-time online banking. These real-time online branches do not exist at any of the banks in our country. Private sector banks may all provide real-time online services due to their modest branch network (200, 300, or 400), however public sector banks find it difficult. They are required to participate in several government development programs because they are a state bank. Agrani Bank is currently a major financier in the nation's energy sector. Several significant industrial expansion projects in the private sector have also received investment from them. For instance, they contributed money to build the Mayor Hanif Flyover. No private bank was interested in financing the project since they had predicted that it wouldn't be as profitable. They ultimately offered to finance the project because they were involved in the government's development efforts and it was a priority project.
Evaluation of Internal Audit Process of Bengal Group of Industries
(Daffodil International UniversityAfjal Hossain, 23-01-16) Hossain, Afjal
Bengal Group of Industries (BGI) is one of the leading and fastest-growing diversified manufacturing conglomerates in Bangladesh with its footprint globally. Our eight business categories—food processing, plastics, rubber & melamine, textile & apparel, power & energy, hospitality, building materials, infrastructure, electronics, media & entertainment—cover a wide spectrum of industries, and we are well-established in each with the necessary resources. The privately held corporation, which today employs over 32,000 highly skilled workers across 28 plants and the head office, has organically evolved over the previous five decades. Over 50 years of manufacturing experience have helped us establish a reputation for quality around the world. The nation is able to export goods to more than 60 nations in the US, Europe, and Asia, which helps it generate foreign currency. Being a leader among the reputable and prosperous companies in Bangladesh, we are proud of our workforce and the numerous industries we work in to support the country's economy. One of the most prosperous sectors of the Bangladeshi economy is the plastics sector. Our daily lives have been altered by plastic. We work with products made of plastic in many different capacities. From the alarm clock in the morning to the dinner table, the coffee cup to the desktop computer, the bus to the airline, and so on, plastic plays a significant role in our daily lives. Plastics are frequently used in all aspects of our lives. Plastic improves and simplifies our lives. People are growing more and more reliant on the use of plastics as a result of its attributes, including its inertness, durability, flexibility, and versatility. In Bangladesh, the leather and textile industries are much older than the plastic sector. In the 1960s, the plastics industry was a fledgling one. The emergence of the free market economy in the early 1990s led to a rapid expansion of the plastics industry
Evaluation of Marketing Strategy of Creative IT Institute
(Daffodil International University, 2024-01-07) Islam, Md. Rafi – Ul
This report assesses the marketing strategy of Creative IT Institute, a leading freelancing training center in South Asia. The study explores growth opportunities for this prominent IT educational institution. Creative IT Institute, based in Bangladesh, specializes in teaching freelancing skills to students. The organization also examines the relationship between advertising and product sales. This report provides a comprehensive overview of the institute's operational methods, procedures, and policies. Recognized for its commitment to high-quality professional training, Creative IT Institute has established itself as one of Bangladesh's premier IT training facilities. The report delves into the evaluation of advertising's impact on product sales. The internship report examines Creative IT Institute's marketing strategy, focusing on it starget demographics and market positioning within Bangladesh. It analyzes the institute's marketing mix strategies and identifies areas that require attention from management. Based on these findings, the report offers various recommendations and conclusions.
Financial Analysis of BRAC Bank Limited
(Daffodil International University, 23-01-18) Tania, Morium Khatun
BBL provides the complete range of services expected of a commercial bank. Institutional investors on a global scale are also part owners. The primary goal of the bank is to fill a void in the market that traditional banks haven't been able to fill. As an online bank, BRAC Bank is driven to offer the "best-in-class" services to a wide range of customers from all over the country. The BRAC Bank has quickly become one of the most dynamic financial institutions in Bangladesh. BRAC Bank is now seeking exceptional, goal-oriented, energetic, and qualified professionals for a variety of business activities to support the expected growth of its distribution, network, and diverse business areas. The BRAC Bank is a private commercial bank in Bangladesh that caters to small and medium-sized businesses. BRAC, a development group, is in charge of it (SME). The main offices of the bank are located in Dhaka, Bangladesh. There are a total of 375 automatic teller machines (ATMs), 96 cash distribution machines (CDMs), 457 small and medium enterprise (SME) unit offices, 18 premium banking lounges, 481 agent banking locations, and 187 physical bank branches. On July 4, 2001, BRAC Bank was established in response to the large number of people who lacked access to banking services. The bank's long-term vision is to grow into a thriving institution that is also socially responsible. The organization collaborates with BRAC and other stakeholders to make Bangladesh more progressive, healthier, more democratic, and less destitute by paying particular attention to market requirements and prospects for economic growth. Thus, individuals and communities have a greater chance of thriving economically, and the national economy as a whole benefits. The bank always does its best to earn and keep the trust of its customers, shareholders, friends, and neighbors, whose support is essential to its continued success. BRAC Bank Limited is a publicly traded Bangladeshi commercial bank.
Financial Performance Analysis of Basic Bank Ltd
(Daffodil International University, 23-01-14) Islam, Jahirul
In recent years, Bangladesh's banking sector has grown quickly and significantly. not only in our country. Globalization, technological development, and a lack of authority have all contributed to the rapid change in the condition of banking. The banking industry in our country has changed as a result of this transformation, which has had a significant impact on the industry globally. The banks are now forced to engage in market competition with both domestic and foreign businesses. This is the reason I made the choice to successfully finish my banking internship program. Program for Internships a requirement for receiving a BBA from DIU. Intern BBA Program at DIU Throughout this internship plan, Students must write a report about the particular institution. I'm thrilled to be a part of the required program at Basic Bank Limited. I spent three months in Basic Bank Limited's College gate office. This internship is a full-time working endeavor for Basic Bank Limited and a means of studying the banking industry as a whole. I had to decide on a study area while I was there in order to do in-depth research and convey my findings in the report. After finishing the three-month internship program, I have written this report from this point of view. I greatly appreciate this performance and am hopeful that it will help me advance my future professional endeavors.
Financial Performance of Bangladesh Commercial Bank Limited
(Daffodil International University, 2023-09-29) Ema, Mofashara
The purpose of this article is to use ratio analysis to demonstrate Bangladesh Commercial Bank Ltd.'s financial performance. The study begins with the researcher's attempts to acquire practical knowledge through in-person interviews with relevant bank personnel, informal interviews with bank customers, on-the-job experience, and the bank's annual report. This study was written after extensive, primarily descriptive, investigation. Data analysis was performed using both quantitative and qualitative methods, and the results were presented in Microsoft Word and Excel documents. The goal of this research is to examine the pattern of Bangladesh Commercial Bank Ltd.'s rising and broadening financial performance. However, the researchers were hampered in their efforts to finish the report by factors such as a lack of readily available statistical data; an inadequate number of relevant books; and a lack of time. Background information on Bangladesh Commercial Bank Ltd. There are two major stateowned commercial banks in Bangladesh, and the second largest is Bangladesh Commercial Bank Ltd. Its inception can be traced back to the 1972 Banks Nationalization Order. Everything from the bank's goals and objectives to its organizational structure and departments has been laid out for you. BCBL's greatest vulnerability is that it lacks information, technology resources, and promotional activities, which could have a negative impact on the bank's vast client base with huge amounts of deposit and market potentiality. BCBL's earnings per share, net profit margin, and market value can all benefit from a reduction in the company's debt ratio. If BCBL is able to improve its liquidity by increasing its ROA and ROE, it will be able to extend its financial performance activities. In the end, it's clear that BCBL's finances are being managed quite effectively. BCBL is prepared to take on the challenge and will capitalize on the improving economic climate.
Foreign Exchange and Trade Operations of Agrani Bank Limited Prepared
(Daffodil International University, 2023-09-29) Rani, Kumary Toma
A bank is a financial institution whose primary goal is to mobilize funds from surplus to deficit units. Banks generate money through the acceptance of deposits and the granting of loans. This distinguishing attribute distinguishes the bank from other financial institutions. Through lending and investing, a bank can impact the money supply. Banks collect deposits at the lowest feasible rate while providing loans and advances at a higher rate. The distinction between these is that the former is for the Bank. As a service-oriented industry, banks offer a variety of services to its consumers. As a result, every commercial bank must consider their clients first, because they are an essential element of the firm. Only theoretical knowledge is insufficient for Bachelor of Business Administration students to deal with real-life business situations. The Internship Program provides students with an excellent opportunity to learn about real-world business operations. Internships are the ideal combination of theoretical and practical life experience. It is a field where I can play my skilled. Bachelor of Business Administration (BBA) is an undergraduate professional degree. The course is well-designed, with a nice balance of practical and theoretical components. Internships are an academic requirement for BBA students. Every student is obliged to work in a specified institution during their internship to broaden their practical knowledge. After finishing the internship, I created a report on my internship knowledge. In that light, this report on "Agrani Bank Limited's Foreign Exchange and Trade" has been developed.
Impact of Paperless Accounts Payable System on Monstarlab
(Daffodil International University, 23-07-12) Saha, Bijoy
With the trend of globalization and technology everything is changing. Nowadays technology is contributing to almost every area of business. Accounting is one of the most ancient practices in the world. With the effect of technology accounting system is becoming advance day by day. Especially, Accounting software which is making accounting system easier and more convenient to use. The accounting practices we see today is the product of continuous upgradation. Paperless accounting system is the process of processing an entire transaction electronically without involvement of paper, mainly upgrading into automation. The trend is to reduce errors, fast reporting, reducing the storage and increasing security. As MLES is a hub of the global accounting process of Monstarlab, there is no option but going digital and implementing an automated accounts payable system. Procure to Pay (PTP) department of Monstarlab is currently involved with Accounts payable process of MENA and EMEA entities. This study will identify the impact of the paperless accounting system at Monstarlab.