East West University (EWU)

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পরিবেশের জন্য মানুষ না মানুষের জন্য পরিবেশ
(বণিক বার্তা, 23-06-16) হক, ড. এ. কে. এনামুল
Public Lecture on Mother Language Held
(The Independent, 26-02-26) The Independent
An Appraisal of Southeast Bank Limited
(East West University, 1/1/2005) Azam, Pervez Shafiqul
This report is an effort to give a clear idea about the strategies, activities and performance of Southeast Bank Ltd. This report is the result of the internship period of 12 weeks (9 September to 9 December 2004), Southeast Bank, Dhanmondi Branch. I have Organize this report in to five different chapters which is Introductory, Historical Background of the Bank, Principal Activities of the Bank, Performance Evaluation of the Bank and then Problems and Recommendations. Historical back ground of the company includes mission, vision and objective of the study, Strategies of SBL, Organization Structure of SBL, Activities of different division and Product and Service. Principal activity of the company includes General Banking, Credit, Accounts and Foreign Exchange states how the practice differs from the theories. The analysis part is the performance analysis of the bank. (based on the annual reports of past 5 years). The report also contains some major problems and recommendations.
Advertisement Restriction and Tobacco consumption:A Case Study of Dhaka Rickshaw-pullers
(East West University, 1/1/2007) Jamila, Mariam
Tobacco control policies are essential to improve the file of the poor as well as the economic welfare of the country. Bangladesh loses 5% of its GNP due to malnutrition. The level of poverty increased because of tobacco consumption both at the individual and national level. The consumption of a pack per day of an inexpensive brand like navy can constitute 4% of household income. If tobacco consumption can be eliminated, it will save US $ 15 million annually which is used to import tobacco, and will increase job opportunities by 18% if smokers spend their money on other goods and services, as well as increase investment in housing, education and health care. This paper investigates the null hypothesis that increase of advertising restriction will not decrease tobacco consumption among the poor rickshaw-pullers of Bangladesh and uses a limited version of the rational addition model. This paper shows that advertising restriction has a positive impact on the poor rickshaw pullers of Bangladesh since it decreases the consumption of tobacco. If the new law becomes effective, it can save the lives of millions of citizen from health hazard and death
Radiation Pattern and Beamwidth Control of Linear and Rectangular Array Antenna System
(East West University, 1/1/2007) Haque, S. Nowf Al; Alam, M. Ariful; Islam, Md. Imdadul
Antenna array is one of the most prominent techniques of achieving electronic steerable bean i.e. rotation and variation of width of beam as required. This paper depicts a complete theoretical analysis of linear array antenna with transformation of the radiation pattern from a broadside to end-fire direction with change of relative phase, radiation intensity over a spherical surface, implementation of Dolph-Tschebyscheff array in reduction of side lobe of liner and rectangular array and baemdwidth control of rectangular array.
Learning From Learners: Constructing Evaluation and Feedback Methodology from Error Analysis
(East West University, 1/1/2007) Siddique, Rumana
Errors function as important links between teachers and students. In the attempt m teach a language n is vital for the teacher to be aware of how language is learn. The process of language leaning is currently recognized to be a creative construction process. Errors are a vital source of information in the language teaching process since they provide information about the language learning process by indicating the learner's innate strategies of learning. This is what is currently termed "Error Analysis" (EA). This paper discusses the significance of errors in second language acquisition. It attempts to elucidate both the theoretical and practical aspect of error analysis and is correspondingly divided into two parts. The first part of the paper focuses on the theoretical concepts, utility and limitations of error analysis. The second section concentrates on evaluation and feedback methodology by presenting a set of recommendations on error correction policy for teachers based on both EA research and the paper writer's contention.
The search for ethnic identity in selected Novels of Bharati Mukherjee, Jhumpa Lahiri, and Monica Ali
(East West University, 1/1/2007) Khan, Nahreen
The dramatic improvement in communication and signification increases in trade and migration has created a global village where people from various nations have come closer to each other. Economists describe this trend as ‘globalization’. The intense interaction among people has not only promoted new bonds of unity and friendship but also revived old fears and jealousies. It has at the same time reduced differences among people and reinforced divisions within societies. As an anthropologist rightly points out, “ the central problem of today’s global interaction is the tension between cultural homogenization and cultural heterogenization” (Appadurai, 30)
Asrayon- Rural Rehabilitation Program of the Government: Contribution to the Quality of Life of the Poor
(East West University, 1/1/2007) Parvin, Gulsan Ara; Latif, Mohammad Abdul; Ahsan, S. M. Reazul
Since landless is considered m one of the prime causes of poverty in Bangladesh, different governments at different rimes have initiated rural rehabilitation programs aiming to improve the quality of life of the poor through giving them access to land and housing facilities. Asrayon Project is one of such attempts providing shelter and self-employment opportunities to the landless rural poor.
Modernity and its Discontents: Studying Environmental History of Colonial and Postcolonial Bangladesh
(East West University, 1/1/2007) Iqbal, Iftekhar
In the cont* of rapid environmental changes in modern Bengal and Bangladesh, ds paper suggests that the problem of well-being-eg. availability of and entitlement r: food, nutrition and social and economic stability-in the region has been intimately related to declining ecological conditions. The paper then offers a critique of an all' pervasive modern knowledge and modernization process that contributed towards this ecological decline. Referring to the fact that the ontological connotation of modernity excluded environmental considerations, this paper argues that contemporary:n environmental crisis can be effectively deal with by an holistic approach through fostering 'ontological unity which refers to a state of internally coherent relation between various branches of knowledge
The Postmodern Turn: irony and Parody in 'A Valediction forbidding mourning'
(East West University, 1/1/2007) Arif, G.M. Javed
A Valediction Forbidding Mourning' by the contemporary American poet Adrienne Rich incorporates some ironies in its structure and at the same time parodies the 17th century English poet John Donne's 'A Valediction: Forbidding Mourning'. These instances of irony and parody in rich's poem point to its postmodern nature- its subjectivity, self-consciousness, historicity and self-critical distance-and thereby dehistoricize and deconstruct Donne's poem and its conventions. But before turning to the discussion of the nature and function of the irony and parody inherent in rich's poem, It is necessary to engage with the nature of these two tropes so that the discussion receives an adequate theoretical foundation.
Book Reviews
(East West University, 1/1/2007) Sharmin, Iffat; Alam, Md. Manzur; Quaderi, Golan Gaus Al-
Understanding Exclusion - An Analytical Approach
(East West University, 1/1/2007) Mallik, Biva Arani; Huq, Iftekharul; Rabbani, Mehnaz
The concept of exclusion although not termed c such, is not new in development practices in Bangladesh.Existence of government and non -government programs such as free education for women, the upsurge of micro-finance etc arc all evidence of the fact that certain groups in society are excluded' from the regular delivery network. As such special programs or new modes of delivery have to be deigned to include the excluded'. This paper aims at explaining the process of exclusion through an economic perspective using the typical demand- supply abstract. We have shown that excluded individuals face additional costs in order to gain access to particular spaces which leads them to reduce consumption in there fronts. Using the concept of consumer surplus w have identified certain economic motives that encourage the persistence of exclusion by non-excluded groups
Expanding Trade Under a Free Trade Regime: Issues related to Market Access
(East West University, 1/1/2007) Haque, A.K. Enamul; Kareem, Azreen; Abdullah, Wahid
Market Access issues are increasingly gaining importance due to their revival in the Doha Ministerial Declaration (DMD). Since 2001, the EU has adopted the everything but arms (EBA) initiative to allow developing countries increased access to its markets. The policy is expected to benefit poorer countries with increased volume of trade. Since a large number of exporters from developing countries belong to small and medium enterprises, the premise of this paper is to understand the impact of the EBA initiative on increased market access for small and medium sized enterprises. This paper analyzes four selected export industries of Bangladesh: leather, knitwear, pharmaceutical and the shrimp processing industry and their export to five EU countries: UK, France, Italy, Germany and Spain. Four categories of barriers were studied in this paper and in-depth interview techniques with top executive from 20 different companies were utilized. Each of these interviews took several days. Based on the responses, the paper shows that technical barriers to trade are the major stumbling blocks for the SMEs in Bangladesh. In most cases, cost of compliance, inadequate technical skills and instructional weaknesses are major problems. Among other types of barriers, the second most important one in term of market access is related to customers and administrative procedures for customers valuation, classification, formalities, and rules of origin. Therefore, the World Trade Organization (WTO) should address these market access issues explicitly from the perspective of small and medium sized enterprises.
Problems of Oral Communication in English among Bangladeshi Students
(East West University, 1/1/2007) Khan, Harunur Rashid
In the mainstream ;institutional contexts of Bangladesh, students do not have much scope to practice English outside their classrooms. The lessons they have in the classes are not enough or help them speak English effectively. Although English is a compulsory, subject from the primary to the higher secondary level of education, students are not sufficiently exposed or opportunities for speaking English. As a result, many students do not possess adequate oral communication skills in English. In the cu.rent competitive job market, communication skill is an imperative for any good career both in national and international servings. k is generally assumed that shyness, pronunciation difficult, inadequate knowledge of grammar and inappropriate use of vocabulary items badly affect learners' oral communication. The present study aims at spotting different kinds of problems of spoken. English of Bangladeshi students with a view to suggesting some possible wales and nears or overcome then.
Borders and Multiculturalism:A Reading of The Namesake and Brick Lane
(East West University, 1/1/2007) Mondol, Sarmista
Hyphenated identities are crucial elements of a multicultural setup. And cultural conflicts are perhaps inherent in individuals who strive to exist with two identities imposed on them. What we know today as Diaspora Literature, is perhaps an attempt to put forth the complexities behind hyphenated identities. Jhumpa Lahiri’s The Namesake and Monica Ali’s Brick Lane trace the identity crisis that underlies an immigrant’s life. Both works also depict the conflicts between the first-generation and second-generation immigrant’s. In my paper I have analyzed The Namesake and Brick Lane closely to show how the novelists have portrayed immigrant lifestyle in their works. My paper also deals with the vision the novelists have of an ideal multi-cultural setup. For instance, how assimilation of another culture can make an immigrant’s life better if not perfect.
A New Symmetric key Cryptographic Algorithm for Unicode Compliant Bangla Characters
(East West University, 1/1/2007) Sarker, Md. Zakir Hossain; Rahman, Shaila; Rahman, M Lutfar
Cryptography is the discipline that embodies principles, means, and methods for the transformation of data in order to hide its information content, prevent its undetected modification and/or prevent its unauthorized use. Now-a-day most of the organizations are increasingly dependent on electronic data for various purposes. Since data travels electronically the alarming issue is the security. Cryptographic algorithms can play vital role to resolve this issue. There are two basic types of cryptography: secret/symmetric key and public/asymmetric key. Symmetric key algorithms are the quickest and most commonly used type of encryption. Here, a single key is used for both encryption and decryption. This paper describes a new symmetric key algorithm which is applied on the Unicode compliant bangle characters. Algorithms for both also described along with the drawbacks. Since government of Bangladesh is planning to introduce e-governance this kind of cryptographic algorithm should be applied to secure various important and vital data. As per as literature are concerned, this kind of work for Unicode compliant bangle characters has not been done yet i.e. this could be the pioneer work.
Socio-Demographic and Health Factors Affecting Maternal Mortality in Rural Bangladesh
(East West University, 1/1/2008) Chaudhury, Rafiqul Huda; Chowdhury, Zafrullah
The present study examines the impact of non-biological factors such as age, birth-order, education, smoking, anaemia, and tetanus vaccination on maternal mortality using data on maternal deaths collected by Gonoshayastha Kendra (GK) from 592 villages of Bangladesh. The analysis of data reveals that further reducation in maternal mortality is possible in rural Bangladesh through vigorous campaigns against smoking, preventing births to women with four or more children, delaying first time childbearing, prevention and treatment of anaemia, and promoting full doses of tetanus vaccination for pregnant women.
Target Needs of English for University Education and English Textbooks up to class XII: An Evaluation
(East West University, 1/1/2008) Shahidullah, Md.
English courses and textbooks are meant to cater to learners' academic and professional needs of English. However, this does not seem to happen in Bangladesh; university students in the country appear to have difficulties in reading their text and reference books in English. The present English syllabuses, and materials up to class XII do not seem to prepare them for the amount and level of reading skills they need for a meaningful university education, which means quality education that helps graduates acquire the best possible knowledge and prepares them for the job market of today's globalized world and not somehow to pass examinations and obtain a certificate in different areas of study in the present world. A lack seems to exist between the levels of English language proficiency needed for higher education, and the level English courses and materials up to class XII help them attain. This paper examines the nature of this lack, and recommends measures to fill it.
Sex in Consumer Culture: the Erotic Content of Media and Marketing
(East West University, 1/1/2008) Abedin, Manzoorul
Freud might have overstated the case in claiming that everything people do can be linked to sex, but his ideas have had a deep impact on the development of theories and research models about sex and consumption patterns. Sexuality is a fundamental characteristic of people that influences their thoughts and behaviors, their orientation toward others, and life in general. Sex sells, it always has, beyond that cliche's inevitable appearance in media and marketing conversations. Despite the presence of sexual information in mainstream advertising, either in the form of sexual behavior, nudity, scantily-clad models, fetishism, or promises of sexual fulfillment and intimacy, few sources are available to those interested in studying this multifaceted phenomenon. Although sexual appeals are used to sell more products- and to boost popularity of media products such as television programming, films, magazines, music, and web sites-many scholars and consumers are still unable to describe "if" and "how" sex sells. Sex in consumer culture: the erotic content of media and marketing addresses these concerns by bringing together writers, thinkers, and researchers from several areas to examine what sex "is" in marketing, how it works, and how it may affect consumers and society.
Foucault on Resistance: Some Clarifications
(East West University, 1/1/2008) Zayed, Hasan Al
Edward Said's reading of Foucault essentializes the Frenchman's notion of resistance to a kind of fatalism that Foucault's writings cannot be reduced to. In two famous essays- "Traveling Theory" and "Foucault and the imagination of power"- Said criticizes foucault's analysis of power relations conceptualized in the 1970s. According to said, when foucault says power is omnipresent he actually means that power is omnipotent; that is to say, almost impossible to oppose. Foucault's notion of resistance, according to said, is too docile and incapable of altering the "unequal" interlocution between power and resistance. The Arab-American intellectual even argues that foucault did not take resistance seriously and made it appear as a dependent function of power. However, this paper intends to offer a substantively different interpretation of Foucault's power/resistance theory. This paper argues that as a thinker who opposed domination and authority, Foucault has no reason to perceive power to be all conquering. He has pointed at the vulnerability of power, indexing how resistance movements force power to change. To accuse that Foucault was reluctant to take resistance seriously is surely to essentialize the author's work. It is important to note the gradual transformation and the paradoxical nature of Foucault's works when one sets to critique his idices.