Assessing the Influence of Salesforce Capabilities on B2B Client Satisfaction in Glass Industry: A Study On Akij Bashir Group
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Item Assessing the Influence of Salesforce Capabilities on B2B Client Satisfaction in Glass Industry: A Study On Akij Bashir Group(Comilla University, 29-Jun-2025) Fahad, Md.The glass industry plays a crucial role in meeting the aesthetic needs of consumers. Companies, especially in developing economies like Bangladesh, are having a hard time understanding the sales force capabilities factors that influence Clients' Satisfaction in this industry. Akij Bashir Glass, as a market leader, is always looking to better understand clients' satisfaction to improve its position in the market. This study aims to explore the key sales capabilities factors driving clients' satisfaction in the glass industry, focusing on Akij Bashir Glass as a research study. A comprehensive survey was conducted using a structured questionnaire, collecting data from a diverse sample of 80 glass stakeholders from different regions of Bangladesh specially Chittagong and Cox’s Bazar. Collected data is analyzed using statistical techniques to identify