Volume 02, August 2007

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The Need for an ESP Course for IIUC Business Students
(CRP, International Islamic University Chittagong, 2007-08) Sharit, Yasin; Huda, Nazmul
This article attempts to explore the dire necessity of English for Specific Purposes course designated for the learners of business studies at undergraduate and postgraduate levels at flUe. With the growing awareness of the ESP practitioners, discourse community norms are playing pivotal roles in moulding the communicative demands felt on their students. To mitigate and vivify this need, developing methods and principles for examining community customs and beliefs is necessitated Despite the growing demand for English for Specific Purposes (ESP) teaching in Bangladesh, ESP courses are still restricted to learning specific vocabulary and decipher texts. With the unceasing development in the international business dome, mucli concentration should be given to the design of ESP courses which can facilitate to groom students for upcoming professional communication. In reaction to these requirements, this article is all endeavor to urge and propose the relevam authority to initiate ESP course designing for lIue Business students at tertiary level. It first analyzes up-to-date literature and case studies associated with ESP course design When designing an ESP course, the principal concern is the investigation of learners' definite requirements. Other problems deal with setting up of practical aims and goals; assimilation oj grammatical [unctions and acquisition skills; and assessment and evaluation Although ESP circumstances deem these problems from their specific viewpoint, the projected outline for ESP curriculum improvement is claimed to be helpful to educationalists who may per/zaps run into hurdles in ESP curriculum plan
Performance Measurement of Distribution Management System: A Case Study on Unilever (BD) Ltd.
(CRP, International Islamic University Chittagong, 2007-08) Mawla, Masrurul; Karim, Mohammed Shamsul; Rabbi, Mohammed Yasir
The purpose of business is to create and retain customer. But, the question is how? While business thinks in terms of products and derived values, customer is looking to meet their needs. Among the customers' need factors, getting the right product at the right time in the right place is one of the basic needs. In a sellers market like Bangladesh, it is difficult for the companies to develop competitiveness in distribution to provide products as per customers needs considering the customers different buying tendency. The success of a distribution system depends on the meeting of customers' time and place utility effectively. In an underdeveloped infrastructural conditions meeting all these are very difficult task. Unilever (BD) Ltd is the best known for its wide array of product portfolio and strong distribution system of consumer goods. Considering this, the study has been conducted to understand the performance Of Unilever ill distribution. For this purpose, Craven's model has been followed. The study identified that Unilever was meeting seventy percent of the place and time related utility. This study will help the business theoreticians to understand the distribution need in a developing country and will help to develop a comprehensive structure of distribution. The study will also help the companies operating in a developing country to develop their distribution system
Assessment of Financial Soundness: A Case Study of Beximco Pharmaceuticals Ltd
(CRP, International Islamic University Chittagong, 2007-08) Islam, Serajul; Alam, Zahangir; Chowdhury, Abdul Hamid
The main objective of the study was to assess the financial soundness of Beximco Pharmaceuticals Ltd (BP L) by using Du Pont Equation &Altman's Model, The finn's management can use the Du Pont system and Altman's model to analyze ways of improving the firm's performance. By applying Altman's Model, it revealed that BPL would be financially unhealthy and would like to go bankruptcy in the near future. The main reasons for such state of affairs are shortage of adequate working capital, shortage of raw materials and their irregular supply, instability in raw material price, lack of requisite research & development activities, shortage of skilled manpower, lack of proper responsibility and accountability, limited market for products, absenteeism of workers from jobs, adverse factory environmental factors, power disruption and troubles in machinery. Therefore in order to improve the financial soundness of the company and to save it from bankruptcy proper steps should be taken to remove those reasons
Impact of Exchange Rate Depreciation on Export of Bangladesh: An ARDL (Autoregressive Distributed Lag) Model
(CRP, International Islamic University Chittagong, 2007-08) Ahmmed, Monir; Alam, Rafayet
This paper is to examine the impact of depreciation of exchange rate on export of Bangladesh. An Autoregressive Distributed Lag Model (having lags of both dependent and independent variables) has been used to test this. From the analysis it has been found that depreciation at some lags has positive impact on export. But current-period depreciation has negative impact on export (this result goes with the findings of Fang. Lai, Miller. 2005 & Fang. Miller. 2004 where they showed that too much fluctuation in exchange rate might have offset the growth in export generated by depreciation). However. both the relations are statistically significant. These findings somehow go with the celebrated .l-curve effect which points out deterioration before an improvement in a country's trade balance resulting from a depreciation or devaluation. So in Bangladesh depreciation might not be a correct choice ifwe want to increase export within a short span of time. This analysis also shows that the income of the consumers of our exportable does not have significant effect on our export i.e. our export is income inelastic.
Women Entrepreneurship Development through a Trade Association in Chittagong - A Case Study on Chittagong Women Entrepreneurs (CWE)
(CRP, International Islamic University Chittagong, 2007-08) Chowdhury', Nazneen Jahan; Shahabuddin, A. M.
Increasing concern for economic development and the possibility of being able to control its direction has focused attention sharply on entrepreneurship as one of the major inputs towards development. To cope with this development, the country urgently requires the development of women entrepreneurship, for the fact that entrepreneurial ability needs to be cultivated through training and creation of economic climate that can force the attention of policy makers towards entrepreneurship as the desirable and manageable route to economic development through a collective force. The findings reveal that women entrepreneurs are facing severe problems in marketing and suffering from inadequate linking support in addition to common family related problems. The present study has examined how Chittagong Women Entrepreneurs (CWE) is helping women entrepreneurs in their development. The study has suggested some important policy measures like special credit scheme to them, development of network, using technological equipments etc. in order to make the women entrepreneurs competent to involve themselves in economic development.
Factors Affecting Fertility in Sylhet Division of Bangladesh: A Path Analytic Approach
(CRP, International Islamic University Chittagong, 2007-08) Chowdhury, Abdul Hamid
The objective of the paper is to study the effects of selected socio-economic and demographic factors on fertility in Sylhet administrative division of Bangladesh based on the data collected in the Bangladesh Demographic and Health Survey, 2004 employing the technique of path analysis for two age cohorts of women, IO paths out of 23 hypothesized paths are found to be statistically significant for both the age cohorts below 30 years and aged 30-49 years respectively, It is found that age at effective first marriage has significant direct negative effect 011 fertility for both the cohorts, Total effect of female education 011 fertility is observed to be negative while the total effects of religion and place of residence on fertility are found to be positive for both the age cohorts of women,
Crashing in the Optimal Project Management: Cut Search Method V s. Linear Programming Method
(CRP, International Islamic University Chittagong, 2007-08) Khan, Mohammed Shamim Uddin; Rahman, Muhammad Mahbubur
The paper compares Cut Search Method and Linear Programming Method to the project time-cost trade- off analysis as a practical application and a conceptual development. Both the solution procedures are presented in this paper to determine the minimum resource utilization requirement to reduce the total project completion time from a normal to a crash condition. The study would help management in selecting the appropriate method for getting optimal crashing decision. The study finds Linear Programming method is better than Cut Search method. Linear Programming approach is also very much suitable to a broad range of practical project management problems, which provide some flexibility. Finally, the study suggests for using Linear Programming Method to the crashing project duration of urgent projects in the pipeline of ADP and private sector projects as well.
Sustainable Competitive Advantages (SCAs) in the Mobile Telecommunication Industry of Bangladesh: Analyzing Key Success Factors
(CRP, International Islamic University Chittagong, 2007-08) Mollah, Muhammad Musharuf Hossain; Mowla, Mohammad Masrurul; Islam, Tarikul
The world is shrinking rapidly with the advent of faster communication Bangladesh, albeit a developing country, is /lO exception from it. To be successful, the service organizations and high-tech firms need to be creative in marketing with efficient operations by creating sustainable competitive advantage. For that case, this industry is offering at present the high technical and superior value adding services like: Global System for Mobile (GSM), Code Divisional Multiply Access (CDMA), Enhance Data Rate Global Evaluation (EDGE), Global Package Data Radio Services (GPRS) and Reactive Identification Module (RIM) etc. Understanding the key success factors would be a great contribution in developing an effective and creative marketing programme. In this paper, attempts have been made to identify the key success factors in the mobile telecommunication industry in Bangladesh The authors considered differentiation, financial resources, high scores of subscribers, network coverage, low call rate, promotional activities, sufficient customer care, market research, etc. which are focusing on commitment to continuous improvement and best performance as the major key success factors for the mobile telecommunication industry in Bangladesh. Moreover, they have taken a model of Sustainable Competitive Advantage (SCA) in order to identify the key success factors in the mobile telecommunication industry of Bangladesh. Finally, the authors have mentioned some guidelines for the policy makers to their further improvement of this sector in Bangladesh
Relationship between Productivity and Profitability: A Case Study of Apex Tannery Ltd.
(CRP, International Islamic University Chittagong, 2007-08) Alam, Zahangir; Islam, Serajul; Rahman, Muhammad Mahbubur
The study attempts to find out the relationship between productivity and profitability of a firm. It is intended to measure how effectively a firm can uses its assets and how effectively the firm manages its operation. The empirical analysis of the study covered a period of 5 years of the sample enterprise. The study shows that there has been a positive partial relationship between productivity and profitability of the sample enterprise. It also indicates that the performance of the sample enterprise in terms of productivity and profitability has been far from satisfactory during the study period. Also an attempt has been made in this paper to highlight the productivity trends of an industry by using a suitable approach. Finally, the study suggests to undertake every possible measure by the competent authority to improve the position of the productivity and profitability of the sample enterprise