Year 2014
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Item ECONOMICS OF VALUE ADDED MUSHROOM PRODUCTION AND MARKETING: A STUDY AT THE FARMERS AND CONSUMERS LEVEL OF DHAKA DISTRICT(DEPT. OF AGRIBUSINESS AND MARKETING, 2014-12) SARKER, MD. RASHEDUZZAMANThe present study was designed to analysis the Economics of Value Added Mushroom Production and Marketing channel. The study area were farmers and consumers level of Dhaka district. Primary data were collected from 30 farmers; 30 market agents and 30 consumers. Secondary data were collected from books, journal and internet. Both tabular and statistical analyses were applied in this study. The major findings of the study revealed that mushroom production is highly profitable and the demand of fresh mushroom is increasing day by day in the study area. The average production cost of fresh mushroom was Tk. 145 per kg. The average gross return was Tk. 240 per kg. The gross margin of fresh mushroom was Tk 105.48 per kg. The benefit cost ratios (BCR) for fresh mushroom was 1.66.For dry and powder mushroom in case of producer the BCR were 1.28 and 1.31 respectively. Mushroom value chain actors were input suppliers, producers, traders, processors and consumers. There were four mushroom market channels in the study area. The value addition for fresh, dry and powder mushroom at production level were 65.52%, 28.15%, % and 30.64% respectively. 53% consumers were medium knowledge about mushroom. 73% consumers were showing attitude towards a favorable food of mushroom. But 53% consumers were still purchasing mushroom very poorly. With SWOT analysis there was a strong possibility and opportunity to spread the mushroom market. Based on the results it can be concluded that, demographic, cultural, socio- economic and institutional factors influence mushroom value chain. It was revealed that rich and middle income group people were the main mushroom customers. The study also identified some shortcomings faced by the farmers and market agents and suggested some recommendations to improve the present situation and made an advanced economic environment by giving the financial facility, training, good quality of spawn from the government and non-government bodies and also creates more awareness about mushroom.Item VALUE CHAIN ANALYSIS OF POTATO IN SELECTED AREAS OF MUNSHIGANJ DISTRICT(DEPT. OF AGRIBUSINESS AND MARKETING, 2014) AZAD, MD. ABUL KALAMA series of value-generating activities associated with product marketing from farm level to the ultimate consumer referred to as the value chain. In Bangladesh potato value chain starting from producer then there may have many intermediary channels like potato producer, Faria, Bepari, Wholesaler, Retailer, and Consumer etc. . The study was conducted at sirajdikhan upazila under Munshiganj distric to identify the actors involved in value chain and their function in potato marketing, to estimate the value addition of potato by the actors in potato market, to estimate the seasonal price fluctuation of potato in the study area, to identify the constraints of potato marketing and suggest measure for the improvement of potato marketing in the selected area. The selected samples included 65Item SUPPLY CHAIN ANALYSIS THROUGH VALUE CREATION IN RICE MARKETING AT SOME SELECTED AREAS OF BOGRA DISTRICT(DEPT. OF AGRIBUSINESS AND MARKETING, 2014) MOMEN, MD. MOKSADULThis study was conducted to evaluate the value chain of rice in selected areas of Bogra district. The objectives of the study were to estimation value addition of rice by different actors, to examine the activities related to value addition and to identify the constraints, opportunities and recommendations of rice value chain. Two Upazilas namely Bogra Sadar and Kahalu were selected purposively for collecting data. To serve research objectives 10 farmers, 15 paddy traders, 10 rice millers and 10 rice traders were selected by purposive sampling. Data were collected during mid January to mid April 2014. The study found that the value chain actors were farmers, paddy tradersItem MARKETING SYSTEM OF CHILLI IN SOME SELECTED AREAS OF BOGRA DISTRICT(DEPT. OF AGRIBUSINESS AND MARKETING, 2014) ILA, MOST. IFFAT ARAThe specific objectives of the study were to examine costs and returns, marketing system, marketing costs and margin, seasonal price variation and to identify the constraints and measures in chilli cultivation. Fifty farmers and fifty intermediaries were selected through purposive sampling procedure. The study was done on the basis of both primary and secondary data in three upazilas of Bogra district. The period of primary data collection for the present study covered 2 months from November to December 2014. Data were collected during the period through face to face interview with chilli growers, chilli traders, and processors using structured survey schedule. Secondary data were collected from various publications of the Ministry of Planning and Government of the Peoples Republic of Bangladesh, Department of Agricultural MarketingItem MARKETING EFFICIENCY AND TRANSACTION COST ANALYSIS OF MAIZE IN SOME SELECTED AREAS OF DINAJPUR DISTRICT(DEPT. OF AGRIBUSINESS AND MARKETING, 2014) ISLAM, MD. MONIRULThe present study was undertaken to determine marketing efficiency and transaction cost analysis of maize from Dinajpur district of Bangladesh. This study was based on a survey of 20 farmers and 40 maize traders from Birgonj and Biral upazila of Dinajpur district. Primary data were collected from maize farmers and traders during the months of August and September, 2013. The study identified five most prominent channels of maize marketing. The channels were i) FarmersFarias-wholesalers-Aratdars-feed mills ii) Farmers-wholesalers-Aratdars-feed mills iii) FarmersAratdars-feed mills iv) Farmers-wholesalers-feed mills, and v) Farmers- Farias-Aratdars-feed mills. Among these channels highest amount of maize (45%) moved through channel III (Farmers-Aratdars-feed mills) and lowest (5%) through channel I (Farmers-Farias-wholesalersAratdars-feed mills). The producers’ share to consumers’ price (89.98%) was found to be highest in channel III and lowest in channel I (75.15%). Marketing cost and marketing margin were lowest for channel III (Tk. 102.77 and Tk. 190, respectively) and highest for channel I (Tk. 312.85 and Tk. 470 respectively). The highest cost item was transportation (46.43%) and lowest was information search (0.95%). Marketing costs and marketing margins were highest for wholesalers (46.30% and 42.55%) respectively and lowest for Farias (20.84% and 17.02%) respectively. The deviation between maximum and minimum price of a month was highest (Tk. 257.86) in channel IV and lowest (Tk. 197.86) in channel I. Seasonal price variability was highest (74.85) in channel I and lowest (26.15) in channel III. Channel III (Farmers-Aratdars-Feed mills) was the most efficient channel. The main transaction cost items were search cost, screening cost, bargaining cost, monitoring cost and enforcement cost. Total transaction cost incurred by the intermediaries was Tk. 33.02 per 100 kg of maize. Search cost incurred by the intermediaries was Tk. 3.80 for 100kg of maize which was 11.52% of total transaction cost. Screening cost, monitoring cost, bargaining cost and enforcement cost were Tk. 10.26 (31.08%), Tk. 10.50 (31.80%), Tk. 8.48 (25.67%) and Tk. 0 (0%), respectively. Transaction cost for wholesalers was highest (39.10%) and lowest (30.13%) for Farias. Marketing problems of farmers and intermediaries were low local demand, poor transportation facilities, market toll, lack of credit facilities, absence of storage facilities, lack of adequate market information and lack of available market place. Establishment of feed mills nearest to the production point, advertising through electronic and print media, improvement of road and communication facilities, lessening of market toll, credit facilities from credit institution, improvement of storage facilities and quick and appropriate market were the possible measures to solve those problems.