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    Family member of the board of directors and performance
    (Daffodil International University, 2025-11-18) Tasnim, Mst. Nazia
    In Bangladesh, many of the companies have boards where family members and relatives occupy a large number of positions, so it is not unusual for family to be a part of corporate governance. This study examines whether family board of directors has any significant influences on the firm performance. The study also takes into consideration the roles of independent directors and the roles of female directors to understand the link between broader board characteristics and financial outcomes. The main objective of this study is to assess the relationship among family participation, board independence and gender diversity with the performance of the firm, using accounting based and market-based indicators. Using a quantitative design, the study is an analysis of panel data, from 28 listed firms from 2020-2024. Firm performance is measured by means of Return on Assets (ROA) and Tobin's Q. Regression results show that representation of family in the board doesn't have significant impact on either accounting based and market-based performances. Although family-controlled boards are prevalent in Bangladeshi firms, their presence does not create any clear positive and negative effect. In contrast, independent directors have a positive and significant impact, which indicates the importance of effective oversight. Female directors are positively but statistically insignificant related to performance. Overall, the results indicate that family involvement alone does not improve firm performance in the Bangladeshi pharma industry, while board independence adds value to performance. These insights offer practical implications for policymakers, investors and business leaders who are interested in developing more robust governance practices and effective board structures.
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    Tracer Study on Marketing Bachelor Program 2019-2022
    (Daffodil International University, 2023-11-15) Islam, Rakibul
    This research explored the congruence between higher education outcomes and labour market demands, explicitly focusing on graduates from the Marketing Bachelor Program between 2019-2022 at Daffodil International University. The central objective was to determine how well the skills developed at the University align with the contemporary labour market requirements. A quantitative methodology, employing the Tracer Study approach, was utilized. This approach critically examines students' learning outcomes after graduating by surveying various stakeholders, including the graduates themselves. For the context of this research, a focused group of 197 graduates from the Marketing Bachelor Program 2019-2022 cohort at Daffodil International University were surveyed. The instrument used was a customized version of the Association of African University's tracer study questionnaire, adapted to align with the specific context of the University and the study's aims. Key findings suggest that Daffodil International University does, to a notable degree, equip its marketing students with relevant skills that resonate with the labour market's needs. However, respondents raised concerns regarding certain study conditions within the institution. Specific areas for enhancement identified included the overall learning environment, curriculum relevance, strengthening faculty engagements, and fostering alumni connections. A significant point of divergence from some other African contexts was the employment rate: most of the respondents from this cohort were gainfully employed. Furthermore, while employment was notable among respondents, they expressed discontent with their current job roles. This highlights the need for a more tailored skill development approach to ensure that the education provided aligns more with real-world job demands.These findings have paramount implications for curriculum design, higher education policy formulation, and quality assurance in higher education. The study recommends that institutions like Daffodil International University emphasize strategic initiatives to enhance the harmony between higher education outcomes and labour market expectations. One such enterprise could be integrating comprehensive internship and practicum programs, ensuring graduates are better equipped with skills directly applicable to their desired career paths.
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    “Digital Banking System of United Commercial Bank PLC”
    (Daffodil International University, 2023-09-16) Akter, Sakila
    The BBA temporary job program is an imperative part of the course necessities, as it gives understudies a genuine openness to the difficulties of the business world. This program commonly goes on for a very long time and includes working with representatives at an assigned organization, for example, the Savar part of Joined Business Bank PLC. This internship's primary objective is to provide students with the opportunity to apply theoretical concepts in a real-world setting. The program covers a time of 8-12 weeks and envelops various hierarchical connections, including understudy drives, monetary organizations, and improvement projects. Endless supply of the credit hours expected for the BBA program, understudies are expected to present a report itemizing their commonsense encounters. The temporary position program is intended to furnish understudies with a difficult climate in their pertinent field, where they can apply their hypothetical information to commonsense circumstances. Students learn about the realities of business during their academic careers and get a taste of the unique atmosphere of the organization during internship training. This assists with fostering their certainty and information as they leave on their vocation ways. In this way, every college has an arrangement for giving business temporary jobs to their understudies. Also, this program gives understudies the chance to apply the hypothetical information acquired from their traditional talks, books, diaries, contextual investigations, ventures, and studios, and contrast them with certifiable settings.
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    An Evaluation of the Quality of Somalia's Services
    (Daffodil International University, 23-06-19) Hassan, Mohamed Saed
    The quality of services provided by service-based organizations is a critical factor in a country's economic growth and development. In Somalia, the service sector is a significant contributor to the country's economy, providing employment opportunities and generating revenue. However, the quality of services provided by service-based organizations in Somalia has been a concern for the government and customers. There is a need to evaluate the service quality of Somalia's services to identify the areas that require improvement and develop effective strategies to enhance the quality of services provided. The problem is that there is a lack of research on the service quality of Somalia's services, making it challenging to identify the areas that need improvement and develop effective strategies to enhance the quality of services provided. This study aims to address this problem by evaluating the service quality of Somalia's services based on the SERVQUAL model. The SERVQUAL model is a widely used framework for evaluating service quality that measures the customer's perception of service quality based on five dimensions: tangibility, responsiveness, reliability, assurance, and empathy. This study's research problem statement is to determine the service quality of Somalia's services based on the SERVQUAL model, identify the areas that need improvement, and make recommendations to enhance the quality of services provided by service-based organizations in Somalia. The general objective of this study is to evaluate the service quality of Somalia's services using the SERVQUAL model, assess the five dimensions of service quality (tangibility, responsiveness, reliability, assurance, and empathy), identify areas that require improvement, and provide recommendations to enhance the quality of services provided by service-based organizations in Somalia. The specific objectives of the study are to measure the tangibility, responsiveness, reliability, assurance, and empathy of Somalia's services, identify problems related to the quality of services provided in Somalia, and make recommendations to solve these problems. The scope of the study is limited to evaluating the quality of services provided in Somalia and does not include an assessment of the country's overall economic or political situation. The study will be conducted using a quantitative approach, and data will be collected from customers of various service providers in different sectors, including healthcare, education, transportation, and finance. The study will also identify the challenges related to service quality in Somalia, such as lack of infrastructure, insufficient training of service providers, and inadequate government support. Somalia has been affected by decades of conflict, which has had a significant impact on the country's infrastructure and service provision. The lack of investment in these sectors has resulted in a deficiency of qualified professionals and inadequate resources, making it difficult to provide quality services to the population. The study area covers different sectors, including healthcare, education, transportation, and finance, where customers' feedback will be collected to assess the services provided. The findings of this study will contribute to the existing literature on service quality in developing countries and provide insights for future research in this area. Through this study, policymakers and service providers in Somalia will have an opportunity to understand the current status of service quality in the country, identify areas for improvement, and take measures to enhance the quality of services provided. In conclusion, the quality of services provided by service-based organizations is a critical factor in a country's economic growth and development. This study aims to evaluate the service quality of Somalia's services using the SERVQUAL model, identify areas that require improvement, and provide recommendations to enhance the quality of services provided by service-based organizations in Somalia. The findings of this study will contribute to the existing literature on service quality in developing countries and provide insights for future research in this area.
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    Financial Performance Analysis of ACI Limited
    (Daffodil International University, 23-06-08) Basak, Priyata
    Internship plays an important role in developing practical knowledge. Through the thesis program, B.B.A students have a fantastic opportunity to study and impart practical knowledge. I signed up for my internship program at ACI Limited in order to complete the B.B.A program's requirement. I have been assigned to complete the Financial Performance Analysis for ACI Ltd. for my internship report. I used the financial statement to assess performance. Ratios, a common size statement, and trend analysis are all included in my analysis. Ratio analysis, Z-score analysis, trend analysis, and other techniques are used when analyzing a company's financial statement. I carefully analyzed the data that I meticulously acquired from a variety of sources. I think this report will provide a thorough picture of ACI Limited's performance.
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    An Evaluation of HR Policy & Practices of Aesthetic Eurasia Ltd
    (Daffodil International University, 23-03-18) Morshed, Mustafa Fazle
    In the modern corporate environment, the human resources department is on the rise. Large corporations neglected to invest in HRM in the past. Now the situation has altered, and the majority of organizations are now concentrating on HRM practice. The organization is operated by people, or human resources, rather than by machines, which is the key factor. For long-term corporate success, it is crucial to sustaining these people resources. Additionally, Aesthetic Eurasia emphasizes the use of HRM. The primary goal of my internship report is to pinpoint the human resources practice area of Aesthetic Eurasia ltd. 1.2.Background of the study: History: It is undeniable that the workplace is undergoing rapid change. As a component of a firm, HRM needs to be equipped to handle the effects of the evolving workplace. For them, this involves being able to comprehend the impacts of labor variety, technological improvements, and globalization. Changes in skill requirements, plans for ongoing improvement, contingent labor, distributed work sites, and employee involvement are challenges that must be addressed. Currently, HRM faces a serious challenge in providing the best candidates for the right role in the least amount of time. Finding the openings and making strategies for them is a major task in and of itself. Furthermore, gathering acceptable people and selecting the best person in an exceedingly timely manner is tough. The expense of recruiting is substantial. As a result, adequate coming up with and formulation of these plans could be a method that desires additional attention and refinement. A civil right is additionally vital, as is sourcing. we tend to sought-after to uncover the variations and similarities between theoretical components and also the company's operational activities once recognize this necessity. We tried to point out the performance so as to develop it in addition.
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    Marketing Strategy (Stp Analysis and Marketing Mix) of Islami Bank Bangladesh Limited (Mohammadpur Branch)
    (Daffodil International University, 23-03-18) Tania, Mst. Tanjila Akter
    The banking sector in Bangladesh is constantly expanding into new financial services. The banking industry as a whole performs better since the banking process is being streamlined made easier and more accessible at the same time. As clients and customers continually demand better services and more amenities, banks are creating fresh, creative ideas for concepts, products, and facilities that will make banking easier and more user-friendly. To survive in the increasingly competitive banking sector, all banks in Bangladesh are looking for methods to offer their clients better service. As a result, in order to manage daily operations involving banks, it has become essential for everyone to have some awareness of banks and banking processes. The expansion of technology and globalization is to blame for the quick changes in the global banking industry. Bangladeshi banking must constantly modernize its fundamental banking activities to keep up with the pace of global development. In order to survive in the cutthroat local and international market, private commercial banks must maintain "Professionalism" in the sense of creating the appropriate staff and its abilities and expertise to minimize the risk element. Marketing in the banking sector is one of the most important obstacles to Bangladesh's development of a strong economy. The essential market transparency is provided to the bank's financial reporting through marketing analysis and management. This market analysis and management illustrates how skillfully banks can respond to undesirable situations and outcomes. The marketing predicament that the banks are in is a result of both external and internal factors. Due to aggressive banking methods used to gain a competitive edge, both public and commercial banks in Bangladesh are subject to marketing concerns. Marketing risk, on the other hand, is the ambiguity surrounding the likelihood of specific activities. As a result, marketing management is housed in a mandated unit in several Bangladeshi banks known as the Market Management Unit (MMU).
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    Performance Analysis of National Bank Limited
    (Daffodil International University, 23-03-18) Ali, Mohammed
    Following the country's independence, Bangladesh's banking sector has played a very large role in stabilizing our economic system. However, the most recent situation in our banking sector isn't very noteworthy. Due to COVID-19's eruption at the beginning of 2020, our banking enterprise has reached a standstill. The spectrum of non-appearing loans was already too vast before the global pandemic, but it increased even further. The financial sector will again suffer as a result of this year's second wave of corona outbreak. NPL, however, isn't the basic explanation for poor performance. Additionally, other factors that may have an impact include poor governance, money laundering, and ineffective policies. Bank regulatory authorities utilize the internationally known CAMELS rating system to assign financial organizations a score based on the six criteria that make up the acronym. Authorities in charge of supervision rate each bank on a scale. For each factor, a score of one indicates the best and a score of five indicates the worst. In the first quarter of 2020, the banking sector of Bangladesh reportedly saw around 9% of non-performing loans (NPLs) and 18.2 billion in defaulted loans, according to the article (AT Capital Banking Sector Report, 2020). The loan was extended due to poor governance and a property's inability to function. People had a shortage of financial resources as a result of the epidemic, thus there was a significant demand for loans for both business purposes and for personal expenses. The banking sector is maintaining a rigid liquidity timetable as a result. The capital to risk-rated asset ratio increased to 11.9% in 2019. Due to the second national lockdown, this ratio increased significantly over the entirety of 2020 and is expected to increase significantly this year. However, BRAC Bank has so far outperformed all other banks in terms of overall performance, high capitalization, high funding, and strong asset friendliness in online banking. The effectiveness and productivity of the financial institution may be impacted by these components.
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    Digital Marketing Strategy of Evaly
    (Daffodil International University, 22-11-27) Mumu, Aysha Akther
    We didn't think we'd buy stuff online in our world, like 10 years ago. But the situation has lately shifted dramatically. This arose owing to the advancement of technologies as well as to a new concept, e-Commerce. Ecommerce was launched 40 years earlier in the 1970s to predict consumer demand and seek more customer loyalty. E-commerce had a whole different dimension. E-commerce was launched a few years ago in Bangladesh, and it became popular around 2013. Too many e-commerce firms have begun their journey. The bulk started off as an online store. Both local and international businesses were present. There is now a strong e-commerce environment in Bangladesh and also the government of Bangladesh is also emphasizing this sector in view of its growth. In Bangladesh, the total number of internet users is 21,439,070, which is 13.2 per cent of the total population. So here's the big potential demand for growth in e-commerce. Male customers browse online for "clothing and footwear," and female customers search for "jewelry and watches." The reduction in internet prices is driving the rise of e-commerce.
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    An Evaluation of Customer Perception Towards the Services of Daraz Bangladesh Ltd.
    (Daffodil International University, 2021-12-15) Faruk, Omar
    Daraz Bangladesh is the colonist of-commerce assiduity in Bangladesh who has brought a new period in the shopping trend. It has opened so numerous openings for business along with new trend for the guests. As my master paper focuses on client perception of online business of Daraz Enterprise. I've tried to being some data regarding the content operation system, how it works and also tried to find the client satisfaction. First I described the origin of the report; I then followed the general description of the company, the evaluation of the survey and the interpretation of the data, the identification of problems in connection with customer perception and online shopping, the conclusion or recommendation based on the problems. There I tried to place STP Analysis, Macro and Micro Analysis, Feasibility Analysis, Key Market Participant, Competitive Analysis, Website Analysis and Daraz Bangladesh Benefits. It is a growing business, thus there's many sectors to figure on to form the web purchase expertise better. To form a service better, issues required to be identified. With the concept of knowing the problematic areas of daraz.com Asian nation during which Daraz should work on, this paper had been written. To induce an improved insight of the industry so effective recommendation is provided to the company. Throughout the report i attempted to search out what styles of service customers predict from Daraz Bangladesh, their current service condition, market analysis, wherever they must perform better and so on. It’s currently very essential to anticipate and forecast the requirements and demands of the buyer and fulfill them consequently to extend the market growth and market share as well.