Browsing by Author "Fariha, Ramisha"

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    Recruitment and selection procedure of NRB Bank Limited
    (BRAC University, 2020-01) Fariha, Ramisha; Ahasan, Feihan
    This paper is conducted on the basis of 3-months long internship curriculum, which is an academic requirement for the Bachelors of Business Administration (BBA) in BRAC University of Bangladesh. The principal purpose of this report is to determine the recruitment and selection procedure of NRB Bank Limited based on the observation during my internship period. NRB Bank Limited is known as fourth era commercial bank with an aim to be a superior financial institution for Non-Resident Bangladeshis (NRBs). The bank has created quite an impression within short period of time. The report further provides a detailed discussion on recruitment and selection process of NRB Bank Limited. The reported is divided into four segments. The very first chapter contains a general introduction of NRB Bank Limited, comprising of objective of the study, scope of the study, methodology and limitations. The second chapter provides a detailed overview of NRB Bank Limited including all the necessary information. The third chapter of this report covers the recruitment and selection procedure of NRB Bank Limited involving all the steps of recruitment process, recruitment policy, sources of recruitment and selection procedure. The fourth chapter deals with major findings of NRB Bank Limited. Furthermore, some suggestions are highlighted in the recommendation part from my personal learning and insights.
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    Strategic sales & marketing tactics of aamarPay
    (BRAC University, 2024-05) Fariha, Ramisha; Islam, Ekramul
    The report demonstrates the strategic sales and marketing tactics of aamarPay, an online payment gateway service provider in Bangladesh. aamarPay drive customer growth by utilizing customer segmentation through in-depth market research and customized marketing campaigns. aamarPay builds online presence and customer engagement with their sales efforts in digital marketing, including social media platforms and Search Engine Optimization (SEO). Moreover, aamarPay aims to seamlessly integrate their digital Fin-Tech service into diverse ecosystems such as forming strategic partnership with banks and Mobile Financial Service (MFS). The company uses a robust Customer Relationship Management (CRM), it is built through a third-party agency known as CommEngine Hub. An effective system which ensures strong customer service and personalized communication. Th dedicated sales team also known as the commercial team focuses on direct sales, empowered by training and performance incentives. An active participation in various promotional events and campaigns elevates the brand awareness and acquire new customers. The report concludes aamarPay's sales and marketing strategies are effective to achieve business goals. However, some recommendation includes enhanced data analytics, expansion of digital outreach, and exploring new market segments could result in further optimization.