Browsing by Author "Ashaduzzaman, Md."

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CONSUMER CHOICE BEHAVIOR TOWARDS MOBILE PHONE OPERATORS IN BANGLADESH
(Eastern University, 2022-10-02) Ashaduzzaman, Md.; Ahmed, S. M. Sohel; Khan, Md. Moniruzzaman
This study discloses Consumers Choice Behavior Pattern towards Telecommunication Operators. People in Bangladesh are becoming busy day by day and more professional than previous. They need to share more information to each other because demography has changed due to the era of globalization. Mobile phone has introduced a tremendous change in the communication sector in our country. It has changed the communication structure also. People in various occupations and income levels are using mobile phone intensively for their occupational purpose and personal purpose as well. Now a day the world is called ‘Global village’. It is only possible for the developed and modern communication technology. The business world and general life is becoming more complex day by day. Women are coming outside from the four walls. They are working with male hand in hand. They are engaging with various types of professions. In this situation information is essential to respond to the changing environment.95 consumers were interviewed with a structured questionnaire. Both primary and secondary data were used. This study finds that the Grameenphone users are extremely satisfied (90%) followed by the other operators. This study is expected to help solid understanding of Consumer Behavior Pattern.
Impact Study of Environmental Factors on Sales Productivity in IDS Bangladesh
(Eastern University, 2011-07-01) Ashaduzzaman, Md.
The purpose of this research is to investigate the relationship between the sales productivity of an organization and the environmental factors: the number of product and services, coverage of areas, competitors, advertisement budget, number of customers and system monitoring and so on. Using the IDS Bangladesh as a primary research target, this paper used hypotheses that are tested using linear regression analysis by taking data from 2003 to 2008. And the result shows that the firm’s sales performance was indeed impacted by the size of the areas, number of competitors, advertisement budget and the number of clients and so on.
Socio-cultural Construct of Sexuality: Knowledge, Attitudes and Practices of the Population at Risk of HIV in Bangladesh
(University of Rajshahi, 2007) Ashaduzzaman, Md.; Karim, A.H.M. Zehadul
This research explored the sexuality of the particular sub-group (e.g., Prostitutes) and their clients (e.g., Drug users, Truckers etc.).Those clients are maintained as the bridge of communication to the general population. Sex and sexuality might be considered as private issues but it was influenced by social context and socially constructed meanings. In developing countries HIV is a sexual disease because almost in sixty percent cases the infected were transmitted by it through heterosexual route. So, concern about sex and sexuality will make proper implementation of HIV/AIDS prevention program. This was the subversive objective of this research plan. But as an academic research the specific objectives are to understand sexuality through historical, religious and social context, to understand the perceived vulnerability, severity and self-efficacy against the risk, to find out the gap between Knowledge, attitudes, and practices, the role of passionate love and safety beliefs against the risky sex, to explore the nature of individual behavior change by the impact of social and psychological determinants and to understand the women vulnerability and their lack of power to negotiate for safe sex. 60 quantitative respondents were selected, 23 clients of the sex workers were selected from the various occupational groups (i.e., Truckers, Rickshaw-puller, Snatcher, Paper collector, Vegetable seller, Motor mechanic, Chatpatiwala, Hotel boy, Small businessmen, Unemployed youth and Agricultural labor), and 37 hotel and street based sex workers were selected. Population was selected by using convenience and respondent-driven sampling due to lack of accurate sampling framework of this hidden population. To find and recruit the hidden group members, sometimes street approached and time-space sampling techniques were used. In-depth interview through the check-lists, FGD sessions, PRA session with 106 respondents were ensued. Several public and private gathering points were selected. These included streets, parks, embankments, mazars, railway, bus and truck terminals, clinics, DIC centers of the several NGOs, university campus and residential hotels. Discussion and interview focused on basic socio-demographic information, paying and non-paying sexual history, beliefs about partner safeties, passionate love towards partner, information about first sex partner and criteria of partner choice. Sexual scripts included traditional, romantic, recreational and utilitarian-predatory scripts; the normative values and religious affiliation were also included. Sexual scripts also included the aspects of romance and pleasure (filtration phase to sexual phase). Questions included the HIV transmission, prevention and misconception, attitudes and practices of safe sex, perceived vulnerability, severity, barrier, self-efficacy, perceived behavioral control the safer sexual intentions and the cue stimulus to safe sex. Heterosexual abnormality is not uncommon in the sphere of the patriarchal social formation in Bangladesh. Sexuality was severally formed; the effects of romance of love, the oriental religions were also closely linked to sex (mostly it allows male dominancy and several restriction impose to women). In Bangladesh Prostitution was illegal both legally and morally but it has a history and role which is closely linked with the development of urbanization. Homosexuality has another passion and reality in the Muslim context in Bangladesh. Although Bangladesh has initiated lots of programs against HIV/AIDS but the risk and misconceptions are high. According to the traditional cultural-religious scripts extra-marital sex is sin but the respondents were engaged in it due to passion, dominance and the influence of friends, peers and digital pornographies. Male clients consider condom as a barrier due to their high perceived severity and susceptibility; on the other hand, female commercial sex workers face several structural problems to use it frequently. Knowledge, attitudes and practice of the behavior are not consistent in these two groups. Condom inconsistencies with paying and nonpaying clients were high among both of the groups; but the clients vulnerability were high because they have power to exploit and force. Even they can kill anyone if they consider it as a barrier for their pleasure, and they were more diversified. So, prevention program should be more concentrated in the whole society; not only in the particular sub-groups and it has needed to develop a uniform program network for HIV/ AIDS, malaria and population control jointly.
Study of Satisfaction in Mobile Operators of GrameenPhone Network
(Eastern University, 2011-01) Ashaduzzaman, Md.
The network quality leads to customers’ satisfaction, which in turn leads to customer loyalty. Network is one of the ways for attracting and retaining customers to the organization. Customer perception is a very important factor to measure network quality and overall service quality. This paper i s an attempt to assess the current network capacity like the Radio base station(RBS), Base transmission station (BTS) and Roll out control (ROC) systems that are used to provide services like Pre-Paid, Post Paid Recharge, Hardware and Value Added Services of GrameenPhone. This paper also aims to identify the gap between customers’ perception about the GrameenPhone network on the one hand and the network quality provided by the company on the other hand. Through exploratory research, it has been identified different dimensions of consumers’ satisfaction about the Grameenphone network and formulated hypotheses on the basis of focus group discussion. Then using conclusive research it has been proved the hypotheses. The result found that GrameenPhone provides the quality network and the company is improving their quality network day by day. Finally, some suggestions have been offered for improving the GrameenPhone’s network quality.
Technology for construction industry of Bangladesh
(Department of Industrial and Production Engineering, BUET, 2004-04) Ashaduzzaman, Md.; Anwarul Azim, Dr. M.
The Indus Valley civilization shows that, Indian sub"continent had a leadership in the advancement in construction Technology and Industry over the world. But unfortunately this part of the sub-continent especially Bangladesh could not cope with the modern technological advancement. Construction technologies can, on the basis of their content of labor and equipment, be classified as equipment intensive, labor intensive and labor based technology. In recent years, technological innovation in design, analysis, construction materials, construction methods, etc have resulted in significant changes in construction industry. Computer aids have improved capabilities for generating worth designs, reducing th,} time requirement to produce alternative designs to ensure safety with economy. New technologies not only have enhanced the quality of construction but also have shortened the time for shop fabrication and field erection. Construction methods have advanced through various stages of mechanization and automation, including the latest development of construction robotics. That means trend is advanced technology. In this study, 25 numbers of six to nine storied buildings and 4 numbers of twenty to thirty storied buildings have been studied. It has been observed that, the construction industry in Bangladesh dominated by labor-intensive technology, lower grade material and primitive construction procedure. In most of the cases 29% more cost involvement has been observed. These made construction indl1stry of Bangladesh an inefficient one. Use of high quality material easily saves huge monitory loss in this sector. This will require active participation of Engineers in design house and in field. Further detail study may enhance this fact elaborately. Different sizes 10 numbers building of different excavation depth have been studied. Of these considering PWD st£ jard rate of works; it has been observed that for deeper excavation, excavator or equipment intensive technology is cheaper than labour intensive excavation. For ending conclusion of equipment intensive excavation require, further detailed investigation. Bangladesh cOl1ld regain leadership in the construction industry, over the world through accepting and participating in the advancement of the modern technologies. The scopes are waiting ahead. Entrepreneur, especially the Engineers should come forward to take the challenge to advance Bangladesh in that direction.
User Satisfaction Review of Private Commercial Banks in Bangladesh
(Eastern University, 2022-09-20) Ashaduzzaman, Md.; Khan, Md. Moniruzzaman; Farhana, Sheila
Customer satisfaction is a contemporary approach for quality measurement in enterprises and Organizations and serves the development of a truly customer oriented management and culture. Measuring customer satisfaction offers an immediate, meaningful and objective feedback about clients’ preferences and expectations. In this way, company’s performance may be evaluated in relation to a set of satisfaction dimensions that indicate the strong and the weak points of a business organization. This paper presents an original customer satisfaction survey in the private commercial banking sector of Bangladesh. The implemented methodology is based on the SERVQUAL instrument for the measurement of perceived service quality by using five service dimensions. A research has been conducted to study the relationship between service quality dimensions and customer satisfaction. The purposive sampling technique has been used to collect total 300 samples by taking 20 respondents from 15 private commercial banks. Positive and significant relationship has been found between service quality dimensions (reliability, responsiveness, assurance, empathy, and tangibles) and customer satisfaction. The study highlights implications for marketers in banking industry for improvement in delivery of service quality.