COMPARATIVE PROFITABILITY AND VALUE CHAIN ANALYSIS OF CUT FLOWER CUTIVATION IN JASHORE AND DHAKA DISTRICT OF BANGLADESH

Abstract

Floriculture is a fast emerging and highly competitive industry. This study briefs out the existing production and marketing condition and practices of the cut-flower growers and traders. The overall objectives of the present study were to examine socioeconomic

status of cut-flower (rose and gerbera) producing farmers, to assess profitability and factors affecting the production of cut flower, to identify the main distribution channel and value addition of cut-flower. Jashore and Dhaka district were selected for the study on the basis of intensive growing region of cut-flower cultivation. Multi-stage random sampling technique had been used for collecting data from 100 sample farmers through interview schedule. After analyzing the data, per hectare total cost, gross return, gross margin and net return were Tk. 327019, Tk. 902484, Tk. 648214 and Tk. 575465 respectively rose and Tk. 538479, Tk. 2116800, Tk. 1646766 and Tk. 1578321 respectively. Benefit cost ratio (On full cost basis) of rose and gerbera production were 1:2.76 and 1:3.93 and benefit cost ratio (On cash cost basis) of rose and gerbera were 1:3.55 and 1:4.55 respectively. Though both rose and gerbera production was highly profitable but gerbera was more profitable than rose. The significant coefficient values of seedling was 0.124 and 1.049 for rose and gerbera respectively indicated that yield of gerbera was higher than rose. By analyzing marketing channel and value addition it was found that as the number of intermediaries or value chain actors increased the farmers or producers share to consumers’ price decreased. Inadequate cold storage and seasonality in demand were the major constraint for farmers which were reported by 98% and 94% rose growing farmers respectively and 98% and 96% gerbera growing farmers respectively. Results indicated high yielding variety of rose for higher production is needed for rose growing farmers. Adequate cold storage for reducing the post-harvest loss is needed for both farmers and value chain actors. Therefore, it is needed to emphasis dissemination activities of technologies