Application of the two-phase simplex method for optimal advertisement decision: A study on an E-commerce company

dc.contributor.author	Sultana, Nahid
dc.date.accessioned	2019-03-06T00:44:48Z
dc.date.available	2019-03-06T00:44:48Z
dc.date.issued	2016-12
dc.description.abstract	The optimal advertisement decision aids to get the optimized effective customers within the limited budget. So it plays a significant role for any company. Every e-commerce company has many options for advertisement, but every company has to face difficulties in choosing the best advertisement media for maximization of customers with the restricted expenses. The study is based on a sample e-commerce company which is taken purposively. In this study, I have used the Two-Phase Simplex method which is very much suitable for the study. The study finds that the best media is E-mail, which makes the maximum possible effective customer within the restricted budget.
dc.identifier.citation	IIUC-Business-Review-Vol-5-Dec-2016-04
dc.identifier.other	https://dspace.iiuc.ac.bd/server/api/core/items/6d65b75a-a314-4530-a0aa-f1aa2d638136
dc.identifier.uri	http://dspace.iiuc.ac.bd:8080/xmlui/handle/88203/681
dc.language.iso	en
dc.publisher	CRP, International Islamic University Chittagong, Bangladesh
dc.source	IIUC Institutional Repository
dc.subject	Two-phase simplex method
dc.subject	Advertising media
dc.subject	E-commerce
dc.title	Application of the two-phase simplex method for optimal advertisement decision: A study on an E-commerce company
dc.type	Article

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