A comparative study of linguistic landscape between Dhanmondi & Hazaribagh

Thumbnail Image

Date

2023-05

Journal Title

Journal ISSN

Volume Title

Publisher

BRAC University

Abstract

The primary aim of this study was to investigate how different modes of language are used in the form of nameplates, banners, and bill-boards etc. of commercial buildings, government offices and schools to make a successful discourse between agent and audience and why these linguistic modes are practiced distinctively in Dhanmondi and Hazaribagh. The qualitative research method was used to collect and analyze the data. To conduct the research, eight different images of signboards, nameplates, banners of food stalls, schools, clothing stores and other sectors from Dhanmondi and Hazaribagh area were taken by mobile phone. This was an observational study to draw a line between two different linguistic landscapes. The main reason why I was interested in this particular area was that people can come to know how our income affects our linguistic behavior. People can make a relationship between economy and language. A further point why I chose this subject to investigate was that people can understand how global politics influence language usages. In addition to that, people can draw a line between upper and lower class in a society and this is how they can understand the relationship between language and social hierarchy in a society.

Description

Cataloged from PDF version of thesis.
Includes bibliographical references (pages 52-53).
This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Arts in English, 2023.

Keywords

Linguistic landscape, Multimodality, Social semiotics, Dell Hymes speaking model, Linguistic imperialism, Social variable, Color, Textual orientation

Citation

Endorsement

Review

Supplemented By

Referenced By