Consumer Perception Regarding the Washing Machine During Pandemic

Abstract

This report represents the consumer perception while buying a Washing Machine. Consumer perception is an important element to measure consumer inner choice regarding products. Consumer perception gives buying decision of a consumer. It will give comparative analysis of various Washing Machines considering usage, price, choice, age, income levels etc. Consumer collects information about a product and interprets the information to make a meaningful image about a particular product. This is called as consumer perception. When a consumer sees advertisements, promotions, consumer reviews, social media feedback, etc. relating to a product, they develop an impression about the product. The entire process of consumer perception starts when a consumer sees or gets information about a particular product. This process continues until the consumer starts to build an opinion about the product. Everything that a company does affects customer perception. The way the products are positioned in a retail store, the colors, and shapes in your logo, the advertisements that you create, the discounts that you offer, everything impacts the customer perception. A happy customer is one who is satisfied with the experience that he has with a product or a service. The customer perception is built around the experience that a customer has with a product. Consumer perception can make or break your brand. When customers had a pleasant experience of getting their products delivered on time, they form a perception. Getting the products that were as described in the product description also creates a positive customer perception. When customers experienced a great after-sale service it is going to develop a positive opinion about the brand. But when customers had a bad experience such as broken products, no returns, no after-sales service, etc. the customers build a negative perception about the brand. When companies work towards strengthening the bond between customers and the company, customer perception improves, and this gives way for a better competitive edge. Consumer perception is also important to determine the kind of image a brand wants to build. Customer perception or consumer perception plays a major role in buying behavior. Hence companies are going the extra mile to create a pleasant and happy customer experience for its customers. Companies are ready to spend money and effort to influence customer perception and drive profitable consumer behavior.