An Empirical Study on the Use of AI in UI/UX Design

Abstract

Today, UI/UX or Branding design is a big challenge due to cost, quality, time, and most importantly customer satisfaction. Another challenge is to select the right brand name, color, font, shapes, and images. But the current system of design is not sufficient to fulfill those requirements. It is important to search for an updated solution to overcome those challenges. AI will help designers to select one of the best solutions. While Artificial intelligence (AI) is used mainly for counting human actions based on data analytics and interpretation, the User Experience (UX)/Branding principle also focuses on anticipating the course of user behavior. So, they have a connection, right? How can Artificial Intelligence solve the most common UX problems today and what accurately? Many companies are using AI as a virtual assistant. How it will work as a virtual assistant? Will, AI spoils the UI/UX designer's job? Will it make us in danger? There have been many discussions happening nowadays about this. But my opinion is, it doesn’t mean that AI will design/make something. It will depend on how we will use AI. It will help the designer to make a website easier. In my research, I will discuss, what will be the roles of UI/UX designers and AI? And How AI will help the designer to do unique and user-friendly UI/UX design.