Analysis of Marketing Mix Strategy of Koncept Furniture & Deer BD

Abstract

The purpose of this study is to know about Koncept Furniture's and Deer BD's customer-facing operations, taking into account their respective marketing mix strategies. Nasir Group's subsidiaries include Koncept Furniture and Deer BD. This is a small-scale, competitive analysis of Koncept Furniture and Deer BD's marketing mix Strategy. Koncept Furniture and Deer BD is a promising furniture company in Bangladesh with creative concepts and experience. They ensure that their consumers receive high-quality products. They aim to provide high-quality output at a competitive price. Maintaining quality has been a challenging undertaking, but they consistently succeed. The location is convenient and posh area in Dhaka, namely Gulshan. Bangladesh's furniture industry has the potential for success, similar to the RMG industry and international investment. Despite the huge potential it has, the furniture industry has not received enough attention from the researchers & policymakers. I wanted to intern at Koncept Furniture and Deer BD.