New Product Development strategies of Rahimafrooz CIC Agro Limited

Abstract

After completing all the semester of my B.B.A Program there is a requirement for doing internship. As a student of internship I have to complete my three months duration internship at any corporate office. For my internship I choose Rahimafrooz CIC Agro Limited, sister concern of Rahimafrooz Bangladesh Limited a first growing company of Bangladesh. During this internship period I worked on the new product development strategies of Rahimafrooz CIC Agro Limited. My product is water pump named Rahimafrooz Shimge water pump. I worked on this product marketing strategy also. I also collect various secondary and primary data for marketing research of this company. Done SWOT analysis, throughout this process I was developed a new strategies for this company’s new products. I worked on how we can attract consumers for purchasing product from us and how we can make our new product familiar to them include al limitations and benefits of this products. This report “New Product Development Strategy” is the glance of Rahimafrooz CIC Agro Limited which wants to introduce number of new product in the market. I mentioned some of my recommendations in the theme and I think the foremost purpose should be played by the company. I have experience a lot about “New Product Development Strategy” and marketing strategy of this active company.