An analysis of the customer satisfaction towards the services of the farmers bank limited: a study on Gopalganj branch

Abstract

In order to provide a student with job exposure and an opportunity of the transition of theoretical knowledge into real life experience, an internship is a must. A better balance between theory & practice can be gained through this program. Banking system of Bangladesh has gone through three phase of development. Nationalization, Privatization and Financial Sector Reform. The farmers Bank Ltd. is a fourth generation Commercial Bank established in June 03, 2013 with new hopes and promises to serve the countrymen. This report contains five chapters. First chapter deals with introduction, origin objective, scope, methodology and limitation of the study. Second chapter contain Definition of the concept as Service, Service Motto of The Farmers Bank Limited, Customer, Customer Satisfaction, their relations, rights and obligations. Third chapter emphasis on Organizational profile of The Farmers Bank Limited, Hierarchical and Functional position, Performance at a glance, Profile and P/L and Functions of Commercial Bank. Fourth chapter analyze on customer satisfaction. Fifth chapter contains Findings of the study, Contributions and Conclusion of the study. Appendix part on Bibliography and Questioner.